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Brand & Store Experience Lead

3 weeks ago

Singapore PlayMade Global Full time

As our Brand & Store Experience Lead, you'll be the creative engine behind PlayMade's rapid-fire campaign cycles. You'll lead end-to-end campaign development from ideation to execution, ensuring every seasonal launch and partnership creates buzz and drives sales across our retail outlets. This role demands a high-performance mindset with the independence to manage multiple campaigns simultaneously while maintaining our brand's innovative edge.
Your Mission
Campaign Strategy & Ideation:
Develop creative campaign concepts for 30-45 day seasonal product and partnership cycles, ensuring each launch captures market attention and drives foot traffic.
Retail Activation Leadership:
Design and execute in-store promotional mechanics, merchandising strategies, and outlet-specific campaigns that maximize sales performance.
Cross-Functional Orchestration:
Lead pre-launch coordination across R&D, operations, outlets, and external partners to ensure flawless campaign execution.
Campaign Brief Development:
Create comprehensive campaign briefs for all outlets, ensuring consistent brand execution and measurable results.
Launch Excellence:
Manage end-to-end launch processes including pricing strategies, inventory allocation, promotional material distribution, and performance tracking.
Agency Partnership:
Brief external creative agencies, provide strategic direction, and ensure deliverables meet PlayMade's high standards.
Performance Optimization:
Analyze campaign effectiveness, identify optimization opportunities, and implement data-driven improvements for future launches.
Innovation Pipeline:
Stay ahead of F&B trends, identify trend-jacking opportunities, and develop reactive campaigns that keep PlayMade culturally relevant.
Stakeholder Management:
Present campaign strategies to leadership, manage expectations, QC creative outputs, and communicate results across departments.
What We're Looking For
Experience & Qualifications:
Bachelor's degree in Marketing, Business, or related field
3-5 years of marketing experience, preferably in retail, FMCG, e-commerce, F&B, or lifestyle
Proven track record of managing multiple campaigns simultaneously with tight deadlines
Experience with seasonal product launches and promotional campaign management
Agency management experience with creative brief development and quality control
Core Competencies:
High-Performance Mindset: Thrives under pressure, delivers exceptional results consistently
Creative Strategic Thinking: Balances creativity with commercial objectives
Independent Leadership: Self-directed with strong decision-making capabilities
Resourceful Problem-Solving: Finds solutions quickly, adapts to changing priorities
Cross-Functional Communication: Excellent stakeholder management and presentation skills
Data-Driven Approach: Comfortable with performance analytics and optimization
Bonus Points:
F&B or bubble tea industry experience
Experience with mall marketing and retail partnerships
Knowledge of Singapore's retail landscape and consumer trends
Familiarity with influencer marketing and social commerce
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Sales and Business Development
Industries : Food and Beverage Services
Note: The job posting appears active; no indications of expiration are present.
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