Marketing Specialist

Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivalled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector.
We are/have:
We are experts in Banking, Capital Markets, and Wealth and Asset Management.
We are rapidly expanding our Insurance sector capability.
We specialise in Digital Transformation, Data Management & Data Analytics, Business & Finance Transformation engagements, and IT transformation and Change programmes.
We are committed to growing our business and hiring the best talent in the market.
Our focus is on maintaining our agile and entrepreneurial culture.
ABOUT THE JOB
Capco is looking for a Marketing Specialist to join its growing team, supporting the APAC Marketing team in the execution of marketing campaigns and initiatives across Singapore, Hong Kong, Thailand, Malaysia and Middle East.
The ideal candidate must be passionate, dedicated, engaging, energetic, digital savvy, have high integrity, and strong inter-personal skills. You should be willing to dive in and do everything from coordinating events, helping to create and distribute branded materials, draft social media copy, oversee the creation of blogs and articles and ordering giveaways for tradeshow events.
What You’ll Get to Do:
Assist in the planning, execution and measurement of digital marketing campaigns across omni-channels (LinkedIn, Programmatic, Google Ads, email campaigns, etc.)
Drive the development of content-rich thought leadership and associated marketing assets for all channels (socials, events, sponsorships, webinars etc)
Monitor and report on campaign performance using tools like HubSpot, working closely with digital vendors.
Collaborate with leaders and sales teams to align marketing efforts with strategic commercial goals
Have strong written and interpersonal skills. You must be comfortable editing copy for marketing collateral.
Create social media content to help position Capco as a leader in financial services consulting services
Support coordination of marketing campaigns and measure campaign success against pre-defined metrics and across multiple channels
Provide limited administrative support i.e. ordering giveaways, client gifts, arranging sessions with senior stakeholders, submitting invoices, managing content trackers etc.
Assist with management of creative requests from the business including project management with design, content writers, and third-party agencies
Learn new marketing technologies and software platforms to support brand building and marketing reach
Maintain and update APAC marketing pages on the intranet and create internal marketing newsletters.
What You’ll Bring with You
Bachelor’s degree in marketing, communications, public relations, journalism or related field.
3+ years marketing experience in agency, management consulting, financial services and/or B2B technology industry, with demonstrated ability to work effectively with a wide range of stakeholders.
Proactive and independent worker who also is a team player that can build strong relationships with stakeholders.
Demonstrable experience working with online content.
Possess superb written and verbal communication skills.
Have excellent interpersonal skills, and the ability to communicate well with people at all levels of the company.
Possess a high level of integrity, organisation and a results-driven orientation.
WHY CAPCO?
We are expanding our business rapidly across Singapore and Asia. You will work on engaging projects with some of the largest banking and insurance clients in the world, projects that will deliver significant transformation and change.
We offer highly competitive benefits, including medical and dental insurance and a work culture focused on innovation and creation of lasting value for our clients and employees.
We value diversity and inclusion and embrace our collective uniqueness – our culture is a strong, fresh, and invigorating difference from our competitors.
#J-18808-Ljbffr