Associate, private label

2 weeks ago


Singapore Lazada Full time

Department: Sales, Business Development & Strategy Location: Singapore Job Description We are seeking a talented and experienced individual to join our team and drive the success of our private label product portfolio. The role will report to the Head of Private Label. What can you expect in this role? Hands-on experience in the commercial team in engaging with grocery brands and sellers Opportunities for collaboration with cross-functional teams Be at the forefront of driving key business goals Fast-paced and never a dull day Responsibilities Work closely with the Category Management Team and the Head of Private Label to identify and evaluate new product opportunities, considering customer preferences, market trends, and competitive landscape. Collaborate with the Category Management Team to drive visibility, build promotional campaigns, and improve basket penetration of the Private Label Category. Analyse promotional performance and implement ad-hoc strategies to improve promotional efficiency. Develop and execute a comprehensive category strategy for our private label products. Conduct thorough market research and analysis to identify customer needs, competitor offerings, pricing trends, and potential product gaps within the category. Conduct weekly reports on the overall Private Label Category performance (GMV, Margin, Basket Penetration, Promotions, etc). Monitor market trends and competitor activities to identify opportunities within the category. Set optimal pricing strategies for private label products to maximize profitability by considering cost structures and competition positioning. Conduct regular product performance reviews and make data-driven decisions on product enhancements, range expansions, and discontinuations. Work closely with suppliers and the supply chain team to ensure smooth execution of procurement operations. Job Requirements Bachelor's degree in Business, Marketing, or a related field. 2+ years of experience as a Category Manager or similar role, preferably in the e-commerce or retail industry. Strong analytical skills with the ability to leverage data to make informed decisions. Advanced Excel proficiency (Pivot Table & v Lookup) is a must. Ability to work effectively with multiple stakeholders. Demonstrated teamwork and collaboration skills. #J-18808-Ljbffr



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