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International Marketing Communications Specialist

2 weeks ago

Singapore beBeeMarketing Full time

Marketing Executive Job Summary

This role requires a professional with expertise in international marketing and communications. The ideal candidate should have experience in B2B marketing, event planning, public relations, or marketing communications.

Key Responsibilities:

  • Brand Development & Public Relations:
    • Develop and execute brand promotion strategies, including online and offline marketing campaigns.
    • Manage social media accounts, ensuring regular updates and engagement to enhance brand influence.
    • Write press releases, promotional content, and brand storytelling materials to align with marketing objectives.
    • Monitor brand reputation and media coverage, responding to any negative publicity as needed.
    • Support the creation of localized marketing content tailored for different international markets.
  • Distributor & Sales Support:
    • Work closely with the sales and business development team to develop marketing materials tailored for distributors and hospital decision-makers.
    • Provide training materials and digital assets to support distributor-led marketing efforts.
    • Develop case studies and physician testimonials to strengthen brand credibility in new markets.
  • Clinical & Key Opinion Leader Engagement Strategy:
    • Support Key Opinion Leader (KOL) engagement and develop clinical marketing materials for physician awareness.
    • Coordinate with the medical affairs team to create scientific presentations and whitepapers.
    • Assist in developing educational content for physicians and interventional specialists.
  • Event Planning & Execution:
    • Plan and coordinate overseas conferences, product launch events, and customer engagement activities.
    • Organize event logistics, including venue bookings, decorations, and scheduling, ensuring smooth execution.
    • Manage event budgets, ensuring cost control and effective resource utilization.
    • Support event promotion, including guest invitations, distributor engagement, and media partnerships.
    • Coordinate with international trade shows and medical conferences to maximize brand visibility.
  • Internal Communication & Coordination:
    • Facilitate internal communication across departments to ensure efficient execution of marketing initiatives.
    • Collect, organize, and manage branding materials and marketing assets in a centralized content repository.
    • Support internal training sessions to enhance employees' understanding of brand messaging and marketing strategies.
  • Regulatory & Compliance Marketing:
    • Ensure that all marketing materials comply with regulatory guidelines in different markets.
    • Work with the regulatory and clinical teams to align marketing messages with market-specific compliance requirements.