Growth Marketing Specialist

Overview

Growth Marketing Specialist

Responsibilities

• Act as the channel owner for organic growth: SEO, social media, affiliate partnerships, and growth hacking initiatives.
• Develop and execute strategies to increase inbound leads through organic website traffic, social media and more .
• Support SEO and content strategy: Scale search-led acquisition by optimising content performance and testing content ideas with data.
• Build and manage partnerships with affiliates, parenting platforms, and community groups to drive new customer acquisition.
• Work with content, design, and product teams to create engaging organic assets (blogs, reels, carousels, landing pages).
• Quick to identify current trends and leverage on these trends to further enhance leads generation.
• Collaborate with the Paid Media Specialist to ensure synergy between paid and organic funnels.
• (Good-to-have) Familiarity with CRM and lifecycle marketing tools (Braze/Zoho) to support nurture flows and retargeting.

Offline Growth - Full Funnel

• Partner with the Centre Manager to hit growth targets for the offline learning centre.
• Plan and execute offline-to-online activations such as events, workshops, open houses, and referral campaigns.
• Localize and adapt campaigns to the Singapore parent/education landscape, ensuring a consistent and engaging parent experience across touchpoints.

Analytics & Reporting

• Track, analyze, and optimize funnel performance across both online and offline campaigns.
• Build and maintain reporting dashboards in GA4, Zoho CRM, GSC, SEMRush, or Superset.
• Deliver insights and recommendations to improve lead quality, conversion efficiency, and ROI.

Requirements

• 2–3 years of digital/performance marketing experience, ideally in education, consumer tech, or agency.
• Strong analytical skills: comfortable building reports, diagnosing funnel bottlenecks, and optimizing campaigns.
• Hands-on experience with CRM tools (Braze, Zoho, HubSpot, etc.) , analytics (GA4, GSC, SEMRush), and automation tools (Zapier).
• Creative mindset: able to brief, test, and evaluate creatives across formats (ads, socials, WhatsApp, EDM).
• Excellent communication in English and Mandarin (to handle bilingual campaigns and local parent base).
• Comfortable working in a fast-paced, high-growth, cross-border environment.

Compensation

• Annual performance bonus
• Medical outpatient and insurance

Role details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing, Advertising, and Strategy/Planning
• Industries: E-Learning Providers, Education, and Primary and Secondary Education

Related roles

• Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing
• Online Marketing Specialist, Strategy & Planning - Regional Brand & Growth Marketing
• Brand Marketing Associate - Regional Marketing
• Public Relations Associate, Singapore Marketing
• User Growth & Marketing(Taobao Singapore & Thailand )
• Marketing Solutions Partner (Ads) - Regional Brand & Growth Marketing
• Loyalty Marketing Associate (Communications)
• Marketing Projects Associate, Singapore Marketing
• Assistant Manager, Regional Digital Marketing
• Loyalty Marketing Associate (Priority Passenger Services)
• Marketing Intern (Brand Development & Social Media Management)
• Brand Protection Associate, Regional Brand Partnerships