Content Creator

1 day ago


Singapore SimplyGood Full time

Location:
Singapore (Hybrid / Remote)
Salary:
SGD 2,800 -3,000 per month
Type:
Full-Time
Experience : 1-3 years
About SimplyGood
SimplyGood ( is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible. We are a startup scaling fast through
social media paid advertising , and we need an expert
Content Creator / Video Producer
to create viral, high-converting content for platforms like
Instagram, Facebook, and TikTok .
If you’re obsessed with
hook-driven storytelling , creating
scroll-stopping video ads , and
turning content into conversions , this role is for you
To date, we’ve already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC,
Instagram @simplygood_sg
Tiktok @simplygood_sg
Role Overview
As our
Content Creator / Video Producer (Paid Ads),
you will be responsible for
research, scripting & conceptualizing, filming, and editing video ads
that drive high engagement and
maximize Return on Ad Spend (ROAS) on performance marketing paid ads . You’ll work closely with our
Performance Marketing team & the founder
to produce short-form videos and UGC-style ads that convert.
Key Focus:
Creating high-performance ad creatives for Meta (Facebook/IG) and TikTok
Key Responsibilities
Research industry trends, audience behavior, and competitors ’ best-performing ad creatives to refine SimplyGood’s approach.
Script, shoot, and edit high-performing short-form 30-60s video ads
(Instagram reels / Facebook Ads, TikTok, Reels,...) tailored for different platforms.
Create scroll-stopping short-form video content
optimized for paid ads (TikTok, Meta, YouTube).
Develop viral ad concepts
using hooks, trends, and storytelling techniques that drive engagement & conversions.
Film and edit UGC-style ads, product demos, testimonial videos, and
behind-the-scenes content.
Repurpose organic content into high-performing ad creatives
using motion graphics, captions, and split-screen formats.
A/B test different creative variations
and iterate based on ad performance data.
Stay ahead of social media & ad trends
to create content that feels fresh and native to each platform.
Work closely with the
Performance Marketing Team
to optimize creatives for ROAS.
Track
ad performance metrics
(CTR, ROAS, CPM, CPA) to optimize content for better results.
Requirements
1- 3 years
of experience in paid ad content creation, performance marketing, or digital advertising.
Proven experience in video production & editing
(experience with eCommerce brands or DTC ads is a plus).
Strong understanding of paid ad creatives
(what works for TikTok, IG Reels, YouTube Shorts) optimized for conversions (not just brand awareness).
Skilled in video editing tools
(CapCut, Premiere Pro, After Effects, or similar).
Experience in storytelling & viral content creation
(knowing how to hook viewers in the first 3 seconds).
Ability to self-shoot and edit high-quality videos.
Basic motion graphics & text overlay skills
to enhance video engagement.
Obsessed with social media trends you know what’s trending before others do.
Strong portfolio of
paid ads or high-converting video content .
Bonus Skills (Nice to Have)
Experience in
eCommerce, FMCG, or DTC brand advertising.
Startup experience
/ background
UGC-style content experience knowing how to make ads feel organic and not "salesy".
Knowledge of
Facebook Ads Manager
(to understand ad creative performance).
Why Join SimplyGood?
Be part of a
fast-growing eCommerce brand
disrupting the home care industry.
Work in a
media-first startup
that thrives on content-driven marketing.
Full creative ownership test and iterate ideas quickly.
Help build a brand that
makes sustainability effortless .
Fast career growth opportunities.
#J-18808-Ljbffr



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