Visual Merchandiser

1 week ago


Singapore L'Oréal Full time
Key Job Accountabilities
He/she contributes to launch development, counter opening, and mega event/popup management, as well as budget control.
Launch Development - Planning
  • PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation
  • Visual – process cropping adaptation, planning with language strategy and validation
  • Retro planning – implement launches following marketing calendar in a timely manner
Launch Development - Execution
  • Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently
  • Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record
  • Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team's (RM / BA / agents) references on floor
  • Report – maintain systematic photo report & records for presentation or review use
  • Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors' performance
Counter Opening
  • Closely collaborate with Retail Design & Project Coordination teams
  • Estimate opening costs of VM collaterals
  • Integrate a precise list of VM materials for Project Coordination logistics arrangements
  • Customize production of specific staging PLV
  • Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
  • Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
  • Function as gate keeper to prevent Retail Design teams from various counter configuration's development
Mega Event / Popup
  • Contribute VM expertise for PR / KOL / media purposed events
  • Proceed project bidding to nominate appropriate vendors
  • Provide technical and practical advices
  • Participate factory check for structural review and QC
  • Retail & Merchandising Department
Communication Hub
  • Facilitate decision making through communication and negotiation
  • Within Merchandising team – between RD & PE
  • Within L'Oréal – between DMI / TRM / Asia Zone
  • Within L'Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development
  • External – Contractors & vendors / Design Agency / Retailers / Airport Authorities
Budget
  • Formulate annual budget and review periodically
  • PLV development for both newness & institutional (order from DMI / Asia Zone / local production)
  • Counter update cost (visual printing, guideline and installation)
  • Promotion cost (design, production, installation and photo shooting)
Key Skills
Master Retail Design Fundamentals
  • Expresses and decodes brand's image/value & sense of purpose
  • Understands & Integrates Market 'specificities
  • Understands customer path & shopper experience's rules
  • Leads design prospective & innovation
Designs Customer Centric Retail Concept
  • Uplifts brand's visual identity to build customer centric retail concepts
  • Creates and designs visual concept to animate in a consistent customer path, launches and catalogue
  • Defines & ensures high quality standards
Delivers Operational Implementation with Excellence
  • Adapts the retail concept according to the distribution channel or customer profile
  • Ensures technical and legal compliance regarding the production
  • Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience
  • Pilots & Monitors RD's efficiency in line with timelines and budget
Act as a Business Driver
  • Guaranties the ROI of POS in line with business objectives
  • Negotiates with retailers about staging and implementations
  • Monitors POS performance and drives it according to local strategy
Requirements
  • Bachelor's degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline
  • Minimum 3 years' experience in visual merchandising, strong in project management, PLV developments in retail business.
  • Sense of budgeting
  • Fluent in English and Chinese
  • Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
  • Motivated, organized and detail-oriented; able to work independently
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