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Digital Content Manager

1 week ago

Singapore BullionStar Pte Ltd Full time

BullionStar is a trusted and premier bullion dealer in the precious metals industry, offering customers a secure and seamless platform to buy, sell, and store precious metals. As a forward-thinking company, we recognize the power of compelling content in educating and engaging our audience. Our digital presence plays a crucial role in shaping our brand identity, and we are dedicated to producing high-quality, informative, and engaging content that enhances customer experience and builds industry expertise.
Job Description
BullionStar is seeking a creative and detail-oriented Digital Content Writer to join our marketing team. The successful candidate will be responsible for researching, writing, and editing various forms of digital content, including blog posts, social media copy, and other marketing materials. This role requires a strong passion for content creation, attention to detail, and the ability to collaborate effectively with other team members to maintain brand consistency and drive audience engagement.
Key Responsibilities:
Content Writing:
Research and write clear, engaging blog posts on assigned topics.
Implement basic SEO strategies, including keyword integration and meta descriptions.
Structure and format content for readability and user-friendliness.
Social Media Content Creation:
Develop compelling copy tailored to specific social media platforms, including Facebook, LinkedIn, and Instagram.
Adapt tone and messaging to match platform-specific audiences.
Engage with audience comments and queries as needed.
Editing & Proofreading:
Review, proofread, and edit all digital content for grammar, style, and brand consistency.
Ensure content maintains the appropriate tone and voice.
Research & Fact-Checking:
Conduct in-depth research to gather accurate data and insights for content.
Verify facts and figures to ensure credibility and trustworthiness.
Collaboration & Coordination:
Work closely with designers, marketers, and other stakeholders to align on brand guidelines and project objectives.
Contribute creative ideas during content planning sessions.
Content Management:
Publish and organize content in various Content Management Systems (e.g., WordPress, Drupal).
Manage and update editorial calendars to ensure a consistent stream of fresh content.
SEO & Analytics:
Utilize SEO tools (e.g., SEMrush, Ahrefs) for keyword research, content optimization, and performance tracking.
Monitor analytics (e.g., Google Analytics) to measure content effectiveness and identify opportunities for improvement.
Continuous Improvement:
Stay updated on digital marketing trends and best practices in content creation.
Seek feedback and refine writing techniques to deliver high-quality work.
Requirements:
Diploma or Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
Background in the precious metals, financial, or banking industry would be an advantage.
Demonstrated experience with Content Management Systems (e.g., WordPress).
Basic knowledge of SEO tools (e.g., SEMrush, Ahrefs) and Google Analytics.
Proficiency in writing and editing platforms (e.g., MS Word, Google Docs).
A strong portfolio showcasing writing skills across both long-form (blog posts) and short-form (social media) content.
Excellent organizational skills and attention to detail.
Strong communication and interpersonal skills.
Ability to work collaboratively in a fast-paced environment.
Passion for digital content creation and a willingness to learn.
Location
The job location is at 45 New Bridge Road. This bustling location is located in between Chinatown and Clarke Quay with the Clarke Quay MRT located just across the road making commuting easy.
Salary and Benefits
The salary is dependent on capability, experience, and skills. The typical starting salary ranges from SGD 4,200 to SGD 5,000 per month for a driven candidate, plus up to 3 months' bonus. In addition, BullionStar provides an Annual Wage Supplement (AWS) equivalent to 1 month’s salary. BullionStar also offers reimbursement of medical bills and access to an employee health and fitness benefit program.
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