Digital Content Manager

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design, and build better products — from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us
In this role as the first JAPAC SEO & Digital Content Manager, you'll grow and scale our JAPAC web marketing presence and traffic via SEO and conversion rate optimisation. You will be responsible for process development, journey optimisation, analytics, as well as day-to-day content production, SEO, and project management to help us take and our other web marketing surfaces to the next level.
This role works cross-functionally with the Marketing teams in APAC, EMEA, and the US with the goal of educating our key buyers, driving product awareness, traffic to our website, generating organic sign-ups, and helping retain clients.
This is a full-time position based in our Singapore or Tokyo office.
What you'll do at Figma:
Work alongside the Regional and Global Marketing teams to grow and optimise our Japanese and APAC web marketing presence and traffic to site.
Produce and audit web pages in the CMS across Japanese, Korean, and other APAC languages.
Readily identify SEO and content growth opportunities by analysing existing content and information architecture, keyword constructs, and data/traffic metrics.
Design and implement processes and programs that enable the team to work more efficiently across teams, and within the team.
Work closely with our INTL SEO, localisation, and global web development teams on new features and site needs that contribute to SEO.
Collaborate with brand, web, editorial, marketing ops, and other teams to develop and implement the web marketing strategies that drive Japan and APAC traffic engagement and conversion through our core user paths.
We'd love to hear from you if you have:
Experience in content strategy and site performance analysis.
Strong understanding of SEO and website analytics and previous experience using an SEO tool for keyword research (example: Ahrefs).
Experience working on multi-language websites, managing content projects and requests, website development, and content management systems.
Familiarity and experience with website development, international marketing SEO best practices, and content management systems.
Expert at prioritising, organising, and managing multiple projects with competing deadlines and needs.
Ability to partner effectively with collaborators and influence decisions at all levels.
Exceptional verbal and written communication skills with a focus on collaboration.
While not required, it's an added plus if you also have:
Strong listening and facilitation skills, a passion for storytelling with attention to detail, quality, and accuracy.
An understanding of the digital landscape and its impact on the future of the content marketing industry.
Fluency in Japanese or Korean.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
Holding interviews in an accessible location.
Enabling closed captioning on video conferencing.
Ensuring all written communication be compatible with screen readers.
Changing the mode or format of interviews.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.
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