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Media Account Manager
2 weeks ago
Company description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
APEX Exchange is an innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits for Publicis Media Clients. These opportunities take many forms, such as inventory discounts, guaranteed outcome buying models, and bespoke packages, but ultimately always answer a strategic or business challenge that our Clients are facing.
We work closely with our media partners to identify these opportunities, and then take on a principle investment position in order to make them come to life on behalf of our Clients.
APEX is one of the fastest growing global solutions, with teams across the Americas, Europe, and Asia Pacific, and is at the heart of Publicis Media's value proposition for Clients.
In Asia Pacific specifically, Singapore is one of four APEX hubs, alongside China, Australia, and India.
Role Description:
As the Account Manager, you will assist in the strategic development and execution of APEX Exchange activity across both Digital and Offline.
You will work closely with the Agency planning and buying teams to develop strategic recommendations for their Clients (both existing and new) including development of channel recommendations and preparing detailed media flow plans, supporting them in positioning APEX as a key partner for their Client's marketing goal. You will need to build strong relationships and establish clear lines of communications with the Agency teams, to ensure a seamless and integrated working model.
Working with the Client Services Director you will also need to manage APEX inventory/ vendor partnerships ensuring we achieve our shared strategic goals. You will also need to work closely with the APEX Operations team to ensure campaign deliverables are met and all operational tasks are delivered accurately and on time.
Key Responsibilities:
Direct and manage the daily workflow of all APEX campaigns, including proposal development, campaign activation and maintenance, and post campaign analysis.
Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
Assist in the development of strategic proposals, coordinating across internal Operation teams and external partners to account for all relevant inputs.
Assume accountability and ownership of APEX campaign execution for assigned client accounts and troubleshoot campaigns as necessary while managing client expectations.
Understand and effectively communicate the APEX value proposition, partnerships, and processes as related to the growth of current and prospective agency accounts.
Monitor and report on campaign performance when necessary, working alongside the APEX Operations team.
Qualifications
A Bachelors Degree.
5+ years with increasing levels of responsibility within an agency or media company.
Strong knowledge of media landscape in Singapore and SEA.
Highly experienced in Programmatic and working with a large variety of digital partners and channels.
Proven track record of top performance measured against business growth, revenue, and other variables.
Proficiency in Microsoft Office solutions, particularly excel and powerpoint.
Strong analytical thinking and mathematical skills.
Excellent communication and writing skills.
Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure.
Ability to navigate complex client needs as well as internal agency dynamics.
Offline planning experience a strong plus.
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