Bank Digital Marketing Executive

4 days ago

singapore recruit express pte ltd Full-time
Campaign Execution, Coordination and fulfillment . Coordinate with Marketing, Product, Compliance and agency partners to facilitate website updates, campaign launches and creative refreshes. . Support the implementation and tracking of digital acquisition campaigns. . Liaise with internal and external stakeholders to ensure campaign deliverables are completed within agreed timelines. . Support campaign fulfilment activities, including reward tracking, reconciliation and stakeholder coordination. . Assist in investigating and resolving customer queries and complaints in a timely manner. . Maintain campaign documentation, FAQs and operational processes. Digital Acquisition & Website Optimization . Support the Digital Acquisition Managers in conducting website audits, fact-finding and content reviews across digital properties. . Assist in gathering insights on competitors' campaigns, promotions and website experiences. . Support SEO, GEO (Generative Engine Optimization) and conversational search initiatives by conducting keyword research, content reviews and competitor benchmarking to enhance digital visibility. . Track industry trends, emerging digital marketing practices and AI-driven search developments to provide actionable insights for the team. Reporting & Performance Analytics . Prepare regular reports and performance dashboards on key acquisition metrics, including website traffic, conversion rates, application volumes, campaign performance and marketing spend. . Support data analysis to identify trends, campaign effectiveness and optimization opportunities. . Assist in tracking campaign budgets, incentive utilization and fulfillment reconciliation where required. Administrative Support . Provide administrative support for team meetings, presentations, business updates and management reporting. . Assist with procurement, invoice processing, budget tracking and vendor management activities as required. . Support ad-hoc projects, business initiatives and administrative tasks across the Digital Acquisition team.

Interested candidates, please email your resume to (HIDDEN TEXT) Anna See Sing Yee CEI Reg R Recruit Express Pte Ltd EA License No: 99C4599 We regret that only shortlisted candidates will be contacted