Senior Marketing Executive

20 hours ago

Serangoon, Singapore ELEMENT14 PTE. LTD. Full time

Job Purpose Drive strategic marketing initiatives and customer lifecycle management (CLM) across the ASEAN region to accelerate customer acquisition, engagement, and retention. Key Responsibilities Develop and execute comprehensive Customer Lifecycle Management (CLM) strategies for ASEAN. Collaborate with Marketing and eCommerce teams to achieve customer acquisition targets. Design and implement integrated marketing programs focused on customer acquisition, retention, and growth. Partner with business leaders and stakeholders to develop and execute territory management plans. Lead the ASEAN segmentation strategy to identify and penetrate high‐potential customer segments. Create and manage end‐to‐end marketing plans to drive revenue growth across owned segments. Plan and execute offline marketing activities including advertising, events, sales promotions, and integrated sales‐marketing programs. Engage internal and external experts to deliver cost‐effective CLM strategies tailored to the ASEAN market. Monitor market trends and industry dynamics to adapt CRM/CLM strategies proactively. Key Challenges Navigating the diverse and dynamic ASEAN market landscape. Driving innovation and out‐of‐the‐box thinking in marketing approaches. Aligning and coordinating cross‐functional teams in a matrixed organization. Managing stakeholder expectations and fostering collaboration across regions. Skills, Experience & Qualifications Proven leadership and hands‐on marketing experience in the ASEAN region. Background in the electronic distribution industry is a strong advantage. Excellent communication and presentation skills in English (Mandarin proficiency is a plus). Demonstrated success in customer acquisition and growth initiatives. Experience with CRM platforms, particularly Salesforce.com. Bachelor's degree in Business, Marketing, or related field Minimum of 3–5 years of relevant work experience. Strong cross‐functional collaboration and stakeholder management capabilities. #J-18808-Ljbffr

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