Content Writer

6 days ago


Singapore Manpower Singapore Full time

Content Writer
Job Description:
Adept at storytelling, with the ability to guide each piece of content, from conceptualisation, scripting, production, editing to end delivery.
Produce multi-media content that is clear, engaging, and creative for various marketing touchpoints including website copy, social media posts, newsletters, electronic direct mailers, promotional materials and more.
Write SEO-friendly content, incorporating keywords to improve search engine rankings and drive organic traffic.
Tailor writing style and tone to suit various target audiences and different types of content.
Collaborate with the Sales & Partnerships and Content teams to ensure consistency in tone, voice, and messaging across all communication channels.
Pitch creative and new content ideas, in tune with the brand's objectives and brand initiatives.
Keep up to date with industry trends, news, and best practices in content creation and digital marketing through research on industry-related topics.
Proofread and edit content for grammar, style, and adherence to brand guidelines.
Assist with promoting content across various platforms, including social media channels and email campaigns.
Work with data and insights derived from all digital platforms and use the data to create reports to share with the broader team in making data-driven decisions.
Exceptional verbal, written communication and presentation skills.
Develop and deliver engaging, on-brand copy for published materials, social media and community interactions, including drafting captions, assisting in supers, miscellaneous wordsmithing, etc., while adhering to media publishing, SEO and social media best practices.
Portray deep knowledge of the digital audience, varied digital platforms, and their specific formats, and how to properly leverage them to create attention-worthy content.
Experienced with sourcing and managing video, image and audio assets, and in securing the required rights and permissions.
Mine daily insights and trends to proactively identify opportunities for new ideas and to provide feedback on active campaigns.
Funnel insights and feedback to internal teams and stakeholders to foster data-driven decision-making.
Requirements:
At least 3 years in content writing and creative copywriting in advertising and media industry.
Seniority level:
Entry level
Employment type:
Full-time
Job function:
Advertising
Industries:
Advertising Services
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