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Marketing and Branding Professional

2 weeks ago

Singapore beBeeBrand Full time

Marketing and Branding Professional

We are seeking a skilled Marketing and Branding Professional to drive meaningful content creation, marketing campaigns, and branding strategies that boost user engagement and traffic.

The ideal candidate will possess excellent aesthetics sense, copywriting skills, and corporate communications expertise. They will be responsible for crafting compelling brand narratives, managing the marketing department's budget, and overseeing branding, advertising, and promotional campaigns across various organic and paid acquisition channels.

Key Responsibilities:

  • Increase brand awareness, recognition, and recall by developing effective strategies to improve lead generation, customer retention, and loyalty
  • Coordinate marketing strategies with business development units, finance, and operations teams
  • Develop and manage marketing budgets, oversee branding, advertising, and promotional campaigns
  • Create valuable and engaging content across all marketing channels through consumer behaviour analysis
  • Measure and report on marketing campaign performance, gain insights, and assess against goals

Requirements:

  • Diploma in Marketing or relevant field
  • Knowledge of website analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Aptitude in social media engagement and marketing

About Us:

We value resourcefulness, adaptiveness, and prioritization skills as much as skills and experience. If you're a creative problem-solver who can think critically and strategically, we'd love to hear from you.