This is an IT support group | Marketing Operations Executive
1 week ago
Job Description
The Marketing Operations Executive is responsible for overseeing and optimizing the processes, systems, and technologies that support the marketing department's activities. This role ensures that marketing campaigns are efficient, data-driven, and aligned with the company's overall objectives.
The Marketing Operations Executive works closely with cross-functional teams, including marketing, sales, IT, and analytics, to streamline operations, track performance, and improve campaign effectiveness.
Key Responsibilities
Campaign Management & Automation
Develop and implement processes for creating, executing, and analyzing marketing campaigns.
Coordinate the development, deployment, and tracking of email marketing, social media, and other digital campaigns.
Data Management & Analytics
Track, analyze, and report on marketing performance metrics (e.g., lead generation, conversion rates, ROI, customer acquisition costs).
Provide insights and recommendations to optimize campaign effectiveness and resource allocation.
Collaborate with the data and analytics teams to ensure accurate data collection and reporting.
Process Optimization
Continuously assess and improve marketing workflows, systems, and tools to increase efficiency.
Implement best practices for lead management, campaign tracking, and reporting.
Ensure marketing operations align with sales and customer success processes to enhance lead nurturing and conversion.
Cross-Functional Collaboration
Collaborate with marketing, sales, and product teams to ensure seamless execution of campaigns and alignment with business goals.
Communicate marketing performance and operations insights to key stakeholders.
Budget and Resource Management
Assist in budget planning and resource allocation for marketing operations activities.
Monitor and report on the marketing operations budget to ensure cost-effectiveness.
Compliance & Best Practices
Ensure that all marketing activities comply with PDPA.
Promote and enforce the adoption of best practices and marketing standards across the team.
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