Regional Product Application Specialist

Regional Product Application Specialist (Medium Tractors)
Overview
Regional Product Application Specialist for Medium Tractor products in Asia Pacific. In this role, you will provide technical and market support, assist with application and job studies, communicate product and market information to the Product Group, manage the New Product Introduction (NPI) process, and participate on the market strategy team.
What You Will Do
Train the district and dealer Sales Representatives on product and application matters (product, services, applications value selling and relevant systems or software).
Provide ongoing technical support to districts and dealers, addressing customers' needs for detailed technical/performance/application data with a customer-first mindset.
Prepare introduction plans for new products (NPI). Monitor progress on all elements of NPI and initiate corrective actions. Develop and maintain regional training activities in support of new product launches for your regions.
Build and maintain up-to-date knowledge about competitive systems and machines and promote Caterpillar value to aid selling activities vs. competitors.
Act as a mentor for less experienced employees with respect to product service, application knowledge, and Caterpillar systems knowledge.
Be the primary conduit of technical information to and from the Product Group in support of regional inputs and in development of business cases for the Unmet Customer Needs process.
What You Have
Customer focus -
Knowledge of values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and the ability to leverage that information to create customized customer solutions.
Facilitates creation of the 'right' products and services to resolve customer business issues.
Fosters strong customer relationships via delivery on commitments, open communication, and ongoing feedback/improvement.
Effective Communications
- Understanding of effective communication concepts, tools and techniques; ability to transmit, receive, and interpret ideas accurately.
Communicates well downward, upward, and outward.
Adapts documents and presentations for the intended audience.
Relationship Management -
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Creates opportunities to educate support teams on client priorities.
Empowers others to establish collaborative, healthy relationships.
Technical Excellence
– extensive knowledge of assigned products and applications.
Mentors others to enhance their technical competence and application of knowledge.
Provides effective solutions to moderate technical challenges through strong technical competence.
Advises others on assessment and provision of technical solutions.
Decision Making and Critical Thinking
- Knowledge of decision-making processes and tools; ability to analyze situations and reach productive decisions.
Applies a critical-thinking technique in decision-making; assesses risks, benefits, and alternatives.
Negotiation skills
- Knowledge of negotiation concepts; ability to negotiate across the organization and with external partners in a constructive manner.
Works toward win-win outcomes; uses active listening and probing techniques to surface problems and interests.
Value Selling
- Knowledge of selling principles and practices; ability to articulate product/service value and differentiate offerings to meet customer needs.
Coaches others on value selling practices.
Delivers value-added services beyond the purchased product or service.
Top Candidate Will Also Have
University degree preferably in engineering, business or marketing
Extensive commercial experience involving dealer and/or customer-facing positions
Regional industry expertise
Prior experience working in a multinational company and collaborating with a global team
Good language competency in Mandarin and Bahasa as the role will work mostly with Chinese and Indonesian customers
Additional Information
This position requires working onsite five days a week
Travel: up to 50% travel within AP region
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. You earn more than just a wage with a total rewards package that provides day-one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance (prorated based upon hire date).
Final Details
Caterpillar is not currently hiring individuals who require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found at
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, engines, turbines, and locomotives. We are committed to a reduced-carbon future and helping customers build a better world.
Posting Dates
September 5, September 18, 2025
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
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