Marketing Manager APAC

4 days ago


Singapore GenTrack Full time

The Company Gentrack provides leading utilities across the world with innovative cleantech solutions. The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Working with some of the world’s biggest energy and water companies, as well as innovative challenger brands, we are helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to drive innovation, deliver great customer experiences, and secure profits. Together, we are renewing utilities. Our Values and Culture Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet’s most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are: Respect for the planet Respect for our customers Respect for each other Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do. This is a truly exciting time to join Gentrack with a clear growth strategy and a world-class leadership team working to fulfil Gentrack’s global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business. The Opportunity We are currently looking for a Marketing Manager APAC: Gentrack is a global leader in providing essential software solutions to utilities with the goal to bring utilities into a sustainable era. In Asia, we're growing rapidly and are looking for a dynamic and experienced Marketing Manager to join our team. This is a regional role supporting APAC, perfect for a results-oriented individual with a passion for B2B marketing in the software industry, ready to make a significant impact across the region. The Specifics As our Marketing Manager APAC, you'll be instrumental in executing our marketing strategy, building brand awareness, helping sales nurture the opportunities down the funnel and generating new leads. Your day-to-day will involve a blend of strategic planning and hands-on execution. Operational responsibilities include: Digital Marketing & Social Media: Developing and implementing engaging digital campaigns across various platforms, managing our social media presence, and optimizing content for lead generation and brand visibility. Research and database management: Admin tasks such as database handling and researching data such as market trends. Content Creation & Communications: Crafting compelling marketing collateral, including case studies, whitepapers, presentations, and email campaigns, ensuring clear and consistent messaging that resonates with our target audience. Event Management: Planning, organizing, and executing a range of marketing events, from webinars to industry conferences, to maximize engagement and lead capture. Marketing Operations: Utilizing marketing automation tools (like HubSpot) to streamline campaigns, track performance, and report on key marketing metrics. Collaboration: Working closely with sales, product, and global marketing teams to align strategies and ensure integrated campaign execution. What we're looking for: A proactive and adaptable professional with a proven track record in B2B field marketing. Minimum of 5 years of experience in B2B field marketing within the software industry, specifically across Asia. Demonstrated expertise in



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