Global Marketing Manager
2 weeks ago
Development of a global marketing strategy: priority markets/channels, portfolio, pricing architecture, communications. Brand strategy (corporate and product brands), unified global guidelines. Portfolio management and launch of new products, including: Assortment and formats (live/frozen, HORECA cuts, retail packs), value proposition for chefs/retail. Packaging and labeling for local regulations (FDA/USDA, EU, GCC, etc.). Go-to-Market / Channel Marketing strategies, such as: Entry/expansion strategies: distributors, importers, key chains, premium restaurants/hotels, catering, e-procurement. Pricing and P&L management, including: Volume/margin plans, S&OP, in collaboration with sales. Digital & Demand Generation initiatives, such as: B2B lead generation, content marketing, PR, thought leadership (cases with chefs), social media in target markets. Website/catalogs/materials for chefs and procurement, CRM funnels. Ensuring stability and compliance with market requirements, including: Sustainability and certification requirements (MSC/ASC/traceability), storytelling about sustainable fishing. Team and process management, including building a small global marketing team/agency ecosystem (creative, PR, digital, research). Mandatory requirements (must-have) 8–12+ years of experience in international B2B/B2B2C marketing of the food category (ideal - seafood/frozen/premium proteins; acceptable - FMCG Food in the premium segment with entry into HoReCa/retail). Successful launch/scaling cases in the markets of Asia (China/Korea/Japan), GCC, or North America. MBA in Marketing or a strong higher education in a relevant field (marketing/economics/management) from a recognized university. Strong analytical background: market sizing, channel/price analytics, unit economics, promotional ROI, P&L thinking. Experience in managing distributors and trade marketing in HoReCa and retail, working with chefs/catering/chains. English - fluent (C1/C2). Additional languages are a plus: Chinese, Korean, Japanese, Arabic. Willingness to travel internationally (10–20%). Package and conditions: Level: Director Compensation: competitive fixed part + KPI bonus KPI bonuses for entering new networks/countries, successful SKU launches, marginality Job Details Seniority level: Director Employment type: Full-time Job function: Marketing Industries: Food and Beverage Retail, Food and Beverage Manufacturing, and Retail Luxury Goods and Jewelry #J-18808-Ljbffr
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