Marketing Communications Specialist

5 days ago

Singapore Aurora Talent Full time

Consultant | Recruitment Specialist in Building Materials Industry | APAC Key Responsibilities: Strategic Communications Develop and execute integrated marketing communication plans aligned with corporate goals and brand positioning. Translate complex technical product information into compelling, accessible messaging for target audiences (architects, contractors, distributors, and end users). Support the launch of new products and services with coordinated campaigns across digital, print, PR, and event channels. Content & Campaigns Create and manage engaging content for websites, brochures, newsletters, and social media. Oversee production of marketing collateral, including case studies, white papers, and video content. Collaborate with internal teams and external agencies to deliver high-quality creative assets. Optimize content for SEO and digital performance metrics. Media & PR Manage relationships with trade publications, industry associations, and media partners. Draft press releases, media kits, and feature articles highlighting brand and product innovations. Support crisis communication and brand reputation management when required. Events & Partnerships Coordinate participation in trade shows, conferences, and industry events. Develop promotional materials and ensure consistent brand messaging across all event touchpoints. Support local marketing initiatives with distributors and strategic partners. Analytics & Reporting Use insights to refine messaging and strategy across channels. What we are looking for: Bachelor's degree in Marketing, Communications, or related field. 3–5 years of experience in marketing communications, preferably in building materials, construction, or manufacturing sectors . Strong written and verbal communication skills with the ability to translate technical information into persuasive messaging. Experience with CRM systems, marketing automation tools, and CMS platforms. Familiarity with SEO, Google Analytics, and social media management tools. Excellent project management, organization, and stakeholder collaboration skills. Ability to work both strategically and tactically in a fast-paced environment. Seniority Level Associate Employment Type Full-time Job Function Marketing Industries Wholesale Building Materials #J-18808-Ljbffr

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