Product Marketing Director, CeFi

2 weeks ago

Singapore Tbwa ChiatDay Inc Full time

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The CeFi PMM Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business, Customer Support, and fellow Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
Strategic Marketing Leadership:
Develop and execute a comprehensive marketing strategy for CeFi product suite that aligns with OKX's mission and market position to drive product adoption and growth.
Product Positioning:
Formulate and refine OKX's product positioning, emphasizing our platform's unique value and advantages leverage customer research, trading knowledge, and crypto market insights to inform the CeFi positioning and messaging.
Campaign Marketing Execution:
Oversee and drive marketing campaigns and new product go-to-market launches that effectively communicate OKX's CeFi product value propositions in compelling and engaging ways. Ensure campaigns are innovative, data-driven, and yield a strong return on investment.
Cross-Functional Collaboration:
Work closely with product teams, executive leadership, marketing stakeholders, and customer support teams to ensure a unified approach to product messaging and user experience.
Community-Driven Growth:
Develop and execute a strategic approach to leverage influencers and community engagement, fostering relationships that drive product awareness and growth, while ensuring alignment with OKX’s brand values and market objectives.
Product Feedback Loops:
Establish a structured feedback loop with users to gather insights on product usage, satisfaction, and pain points. Work closely with product development teams to translate user feedback into tangible product enhancements and new features.
What We Look For In You
Experience:
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
Leadership:
Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
Financial Markets Knowledge:
In-depth understanding of financial markets, trading principles, and investment strategies. This includes familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Digital Marketing Expertise:
Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Communication and Influence:
Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
Market Analysis:
Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
L&D programs and Education subsidy for employees' growth and development.
Various team building programs and company events.
Wellness and meal allowances.
Comprehensive healthcare schemes for employees and dependants.
More that we love to tell you along the process
Apply for this job
#J-18808-Ljbffr

  • Product Management Lead

    4 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Job DescriptionWe are seeking a skilled Product Management Lead to join our team at RECRUIT EXPRESS PTE LTD. As a key member of the Centralized Finance (CEFI) product directors/leaders, you will play a crucial role in project management, focusing on developing efficient SOPs and best practices.About the RoleThis is an exciting opportunity to champion project...

  • Senior Product Manager for CEFI Innovation

    4 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Unlock Your Potential as a Senior Product ManagerWe are seeking an exceptional Senior Product Manager to lead our CEFI product teams and drive innovation. If you have a passion for project management, excellent communication skills, and experience in AI & Blockchain, we want to hear from you!About the Role:In this key position, you will serve as a trusted...

  • Senior Program Manager, Cefi Product

    2 months ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities: Serve as a key support to Centralized Finance (CEFI) product directors/leaders in project management, focusing on developing efficient SOPs, best practices, and identifying critical issues/bottlenecks that impact product development. Champion project management across CEFI product teams to ensure alignment. This...

  • Senior Product Strategy Manager, Cefi

    2 months ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities: Research on Latest Trends: As a research expert, you will delve deeply into the latest technologies, such as AI and blockchain, to conduct comprehensive research that keeps the team aligned with market demands and competitive landscapes. Analysis: By performing in-depth research and analysis of the latest trends in...

  • Senior Product Development Manager, Cefi Technology

    4 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    About the RoleWe are seeking a seasoned Senior Product Development Manager, Cefi Technology to join our team at RECRUIT EXPRESS PTE LTD. This role will be responsible for leading project management across CEFI product teams to ensure alignment and effective communication of product initiatives within product teams.

  • Product Strategy Director, Web3 Innovation

    3 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Job OverviewWe are seeking a highly skilled Product Strategy Director to join our team at RECRUIT EXPRESS PTE LTD. As a key member of our product team, you will play a crucial role in driving the development and implementation of our Cefi product strategy.

  • Product Management Expert

    3 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    We are seeking a seasoned Product Management Expert to join our team at RECRUIT EXPRESS PTE LTD. This is an excellent opportunity for a highly skilled professional to leverage their expertise in product management and drive success across our Centralized Finance (CEFI) product teams.About the RoleAs a Senior Product Manager, you will play a key role in...

  • Vp of mobile engineering

    1 month ago

    Singapore Okx Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over...

  • Senior Product Strategy Manager

    3 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Senior Product Strategy Manager - Crypto ExpertWe are seeking a seasoned Senior Product Strategy Manager to join our team at RECRUIT EXPRESS PTE LTD. As a key member of our Cefi product team, you will play a critical role in driving the development and implementation of our strategic vision.About This OpportunityThis is an exceptional opportunity for a...

  • Senior Product Strategy Manager

    3 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities: Research on Latest Trends: As a research expert, you will delve deeply into the latest technologies, such as AI and blockchain, to conduct comprehensive research that keeps the team aligned with market demands and competitive landscapes. Analysis: By performing in-depth research and analysis of the latest trends in...

  • Senior Product Strategy Manager

    2 weeks ago

    Singapore RECRUIT EXPRESS PTE LTD Full time

    Roles & ResponsibilitiesResponsibilities: Research on Latest Trends: As a research expert, you will delve deeply into the latest technologies, such as AI and blockchain, to conduct comprehensive research that keeps the team aligned with market demands and competitive landscapes. Analysis: By performing in-depth research and analysis of the latest trends in...

  • Okx | VP of Mobile Engineering

    2 weeks ago

    Singapore Okx Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over...

  • CRM Marketing Director Singapore, Singapore

    4 weeks ago

    Singapore Tbwa ChiatDay Inc Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over...

  • CRM Marketing Director Singapore, Singapore

    2 weeks ago

    Singapore Tbwa ChiatDay Inc Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access...

  • Regional Product Marketing Director

    4 weeks ago

    Singapore THE AIR STATION PTE. LTD. Full time

    Job SummaryWe are seeking a highly experienced Regional Product Marketing Director to join our team at THE AIR STATION PTE. LTD.The successful candidate will have a proven track record in marketing and Go-To-Market planning and implementation in Southeast Asia, with a minimum of 8 years of experience.

  • Global Product Marketing Director

    4 weeks ago

    Singapore SUNLORD ELECTRONICS TECHNOLOGY PTE. LTD. Full time

    Job OverviewSUNLORD ELECTRONICS TECHNOLOGY PTE. LTD. is seeking a highly skilled Global Product Marketing Director to lead our product marketing efforts and drive business growth.ResponsibilitiesDevelop and execute global product marketing strategies to increase brand awareness, market share, and revenue growth.Analyze market trends and customer needs to...

  • Tbwa Chiat/Day Inc | VP of Mobile Engineering

    2 weeks ago

    Singapore Tbwa ChiatDay Inc Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over...

  • Product Director

    2 weeks ago

    Singapore PSA International Full time

    Product Director Role and Responsibilities The Product Director is a senior leadership position responsible for shaping and executing the product strategy of an organization. This role plays a pivotal part in defining, planning, and overseeing the development of products that meet customer needs, drive business growth, and align with the company's...

  • Strategic Product Marketing Director

    4 weeks ago

    Singapore HOMA HUB PTE. LTD. Full time

    We are seeking a driven and experienced Strategic Product Marketing Director to promote smart home products and solutions to developers, architects, M&E consultants, and other relevant stakeholders.As the successful candidate, you will be responsible for close follow-up with appointed contractors to ultimately close deals.The ideal candidate is independent,...

  • Product director

    4 weeks ago

    Singapore WEBWAVE TECH PTE. LTD. Full time

    Job Summary: The Product Director is a senior leadership role responsible for shaping and executing the product strategy of an organization. This position plays a pivotal role in defining, planning, and overseeing the development of products that meet customer needs, drive business growth, and align with the company's strategic goals. The Product...