Specialist, Partner Retail Activation

4 hours ago
singapore adidas Singapore Pte Ltd Full-time
Purpose & Overall Relevance for the Organization:

Act as the key liaison between adidas Wholesale/KAM teams and partner stores to ensure seamless execution of brand campaigns, store activations, visual merchandising, operational readiness, and retail excellence. Key Responsibilities:

Campaign Execution:

Execute the rollout of seasonal campaigns and product launches across wholesale accounts. Ensure all marketing tools, POSM, and VM assets are delivered on time, and compile post-campaign performance reports. Partner Store Operations:

Partner Store Operations: Serve as the primary point of contact for wholesale accounts. Manage logistics for new store openings, renovations, and SIS installations, while addressing immediate operational challenges at the retail floor level. Visual Merchandising & Brand Standards:

Ensure partner stores strictly follow adidas brand and VM guidelines. Conduct regular physical store audits and work directly with customers to improve product presentation. Cross-Functional Coordination:

Liaise closely with internal teams (KAM, Marketing, VM, SCM) and customers to ensure everyone is aligned on activation timelines, operational dependencies, and rollout schedules. Commercial Support:

Help KAMs maximize sell-through by maintaining superior in-store execution. Track local launch performance metrics and identify floor-level opportunities for better branding or display placement. Project Management:

Maintain activation calendars and rollout schedules. Track operational budgets for store investments and proactively elevate any risks, bottlenecks, or supply delays to management. Key Performance Indicators:

Activation Execution Rate: % of store campaigns completed on time against target launch schedules. Store Compliance Score: Audit pass rate for VM and brand presentation standards. Launch Readiness Score: On-time operational setup score for key commercial moments. Sell-Through Uplift: Contribution to sell-through performance across activated partner doors. Customer Satisfaction:

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