Growth Content Lead

9 hours ago

Singapore VAST STARS CAPITAL PTE. LTD. Full time

Position Overview
We are looking for a
Growth Content Lead
to own and drive content strategy across investor, community, and ecosystem touchpoints. The ideal candidate is a strong storyteller with experience in crafting
decks, whitepapers, and go-to-market materials , while also understanding how content drives
growth, adoption, and brand positioning
in the Web3/Blockchain space.
This role combines
content creation + growth strategy + operations , and is critical to shaping how the company communicates with investors, partners, and users.
Key Responsibilities
Growth-focused content creation : Produce high-quality decks, whitepapers, litepapers, and thought-leadership materials that support fundraising, partnerships, and ecosystem growth.
Content-led growth strategy : Develop and execute strategies where content is leveraged to attract users, strengthen brand authority, and drive business outcomes.
Community & market positioning : Collaborate with marketing to ensure content resonates with Web3 communities, media, and KOLs.
Cross-functional alignment : Work closely with founders, product, and BD teams to ensure content supports go-to-market campaigns, token launches, and ecosystem initiatives.
Content operations : Manage the end-to-end process of ideating, drafting, designing, and distributing content across channels.
Analytics & optimization : Measure performance of content campaigns and refine strategy for impact and scalability.
Requirements
At least
minimum 3 years of proven experience as a Growth Content role
in the relevant industry
Proven experience creating decks, whitepapers, and investor-facing materials in Web3/Blockchain.
Strong understanding of
tokenomics, DeFi, NFTs, or blockchain infrastructure .
Exceptional writing and storytelling skills — ability to make technical concepts accessible and persuasive.
Experience in
growth marketing or content-led growth strategies .
Proficiency with design/presentation tools (Keynote, PowerPoint, Figma, Canva).
Track record of contributing to fundraising, partnerships, or user growth through content.
Independent, detail-oriented, and comfortable in a fast-moving Web3 environment.
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