Social Creative Lead

We are looking for a Social Creative Lead to spearhead our social-first creative output across TikTok, Instagram, YouTube Shorts, and emerging platforms. This role blends trend-driven ideation, creative direction, and content production leadership to deliver viral, high-performing content that grows our brand reach, engagement, and sales. The Social Creative Lead will work closely with the Social Media Lead , Video/Content Team , and Creative Director , ensuring our content is not just on-brand, but also culturally relevant and built for performance. What You\'ll Do Lead creative direction for short-form video and social-first content. Translate brand and campaign objectives into platform-native, viral-ready content ideas. Monitor cultural trends, memes, sounds, and formats to keep the brand ahead of the curve. Partner with the Social Media Lead to balance brand-building and performance-driven content. Content Direction & Production Direct the Content & Video Team on concept execution, storytelling style, editing techniques, and pacing. Collaborate with Influencer Marketing to brief creators/UGC partners on brand content needs. Work with Paid Ads team to ensure social creative is adaptable for performance testing. Oversee scriptwriting, storyboarding, and shoot planning for social content. Cross-Functional Collaboration Align with the Senior Art Director on campaign storytelling and ensure campaign assets have strong social-first adaptations. Work with the Lead Designer to integrate brand identity and motion/graphic elements into social video. Partner with Content & Copywriting to refine messaging hooks and CTAs for maximum impact. Act as the creative voice for social content within the org. Mentor content creators, editors, and designers working on social-first projects. Set creative standards and inspire the team to push boundaries in digital storytelling. Success Metrics Growth in engagement and reach across TikTok, Instagram, and YouTube. Improved creative performance in Paid Ads using social-native content. Increased velocity of trend-driven creative output (time from ideation → execution). Strong alignment between campaign creative and social-native adaptations. Reporting Structure Reports to: Creative Director Collaborates closely with: Social Media Lead, Content & Video Team, Lead Designer, Senior Art Director Direct influence over: Content creators, video editors, and external UGC/influencers Who You Are A social-first creative leader with at least 5 years of proven experience in directing and producing short-form content across TikTok, Instagram, YouTube Shorts, and emerging platforms. Someone with a portfolio that demonstrates the ability to create content with viral potential — showcasing high-performing social work, strong creative vision, and a sharp eye for detail, visual quality, and brand-consistent storytelling. Equipped with a deep understanding of design principles, brand systems, and digital culture, with the ability to evolve a brand’s visual identity across multiple social touchpoints. Both a trend-spotter and strategist, able to translate cultural insights, memes, and formats into platform-native content that resonates. Experienced in fashion, lifestyle, beauty, or retail/e-commerce (preferred, but not required). A natural mentor and creative standard-setter, able to inspire and elevate a team of content creators, editors, and designers. A collaborative partner who thrives in multidisciplinary teams — aligning with design, influencer marketing, paid media, and campaign leads to deliver unified creative output. Confident in balancing brand-building and performance-driven content, ensuring that creativity fuels both culture and conversion. About Ask & Embla Who We Are: Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space. At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives. Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month. Ready to Join Us?If you\'re a results-oriented professional who thrives in a fast-paced environment, we encourage you to applyLearn More about Ask & Embla: Instagram - Facebook - Pinterest - Why Work With Us?At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride. #J-18808-Ljbffr