Marketing Campaign Operations Specialist

2 days ago

Singapore Klook Travel Technology Limited Full time

Marketing Campaign Operations Specialist (Coupon Strategy & Execution)About the role: We're looking for a data-driven and hands‐on Marketing Campaign Operations Specialist to take end‐to‐end ownership of our coupon and promotional campaigns – from strategic planning to flawless execution. You'll play a key role in driving user acquisition and revenue growth through creative yet performance‐focused marketing activations. Key Responsibilities Lead coupon campaign strategy and execution, owning the full funnel. Develop and design targeted coupon strategies (e.g., new user vouchers, tiered discount coupons, referral and group‐buy incentives, channel‐specific offers) aligned with business growth and profitability goals. Define rules such as thresholds, validity periods, and applicable scopes while calculating ROI and break‐even points. Analyze user behavior to craft differentiated campaign approaches. Set up and manage coupon distribution across all channels: official accounts (WeChat), user communities, SMS, and livestreams. Collaborate with marketing to design viral distribution tactics (referral rewards, group buys), ensuring a seamless issue‐to‐share journey. Ensure fast, stable, and error‐free coupon delivery (e.g., instant issuance). Analyze redemption data by channel, time, and user segment to identify issues and propose optimizations (e.g., tweaking copy or timing). Generate regular performance reports, compare ROI across coupon types, and inform future planning. Directly handle high‐priority customer queries, especially from VIP users, ensuring timely resolution. Act as operations lead within cross‐functional task forces (Marketing, Tech, Customer Support) during key sales events, managing strategy, creative assets, and system stability. Manage the full campaign lifecycle: planning → system testing → go‐live monitoring → post‐campaign review. Requirements Bachelor's degree or above; background in e‐commerce, marketing, or data analysis preferred. 5–8 years of experience in e‐commerce operations, ideally from mid‐sized brands or regional platforms. Hands‐on experience with running promotional or coupon campaigns on SaaS‐based e‐commerce platforms. Strong data analysis skills. Key Competencies Versatile operator: Comfortable managing strategy, system setup, campaign analysis, and user support in a lean, fast‐paced team. Tech‐savvy: Able to troubleshoot basic system issues and collaborate closely with engineers. Strong collaborator: Skilled at aligning with cross‐functional teams and driving shared outcomes. High resilience: Can thrive under pressure during peak promotional periods and respond quickly to changing business needs. Why Join Us?You'll be at the heart of growth‐driving campaigns, working cross‐functionally and creatively to unlock impact. If you love combining strategic thinking with executional excellence — and get a thrill from seeing your work move the needle — we'd love to hear from you. Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr

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