VP, Business Development, Liquidity Services

Overview At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We truly offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals. The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space. The VP, Business Development, Liquidity Services will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion. What are the ongoing responsibilities of this position? Sales Strategy & Growth Develop and execute a targeted sales strategy focused on collateral management opportunities on crypto-native exchanges, expanding to non-traditional & traditional exchanges over time. Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals. Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle. Identify, prospect, and convert high-value prospects to clients. Proactively grow our listing with existing clients via greater adoption of our models and products on the platform. Expand reach & presence of our digital asset product line‑up across hedge funds, systematic / quantitative strategies, and market makers. Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc). Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics). Set, meet and exceed quarterly and annual revenue targets. Conduct regular client meetings, product demos, and tailored presentations to drive adoption. Negotiate commercial terms, contracts, and onboarding processes with new clients. Market Presence & Promotion Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities. Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation. Host and participate in industry roundtables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate. Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management. Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle. Partner closely with Client Servicing & Support teams to ensure prospects & clients receive a high-quality experience throughout the onboarding & servicing process. Travel Frequent travel to meet with clients, prospects, and attend industry conferences throughout the region. What qualifications, skills and experience would help someone to be successful? A minimum of 5 years of experience in financial services, with a strong background in digital assets, hedge funds, trading operations, and collateral management. Bachelor’s degree or equivalent experience. Relevant regulatory licensing in market (e.g. MAS, SFC). Demonstrated success in selling to hedge funds, exchanges, quantitative funds, and market makers. Established network and credibility across both digital asset and traditional finance trading communities. Exceptional presentation and public speaking skills, with experience on conference panels and at industry events. Skilled in relationship building and stakeholder engagement at the senior level. Proficient with sales enablement tools, including CRM Energetic, proactive, and solutions-focused with a “Yes” mindset. Experience our welcoming culture and reach your professional and personal potential Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life. By joining us, you will become part of a culture that focuses on employee well‑being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well‑being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have them covered. Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response. #J-18808-Ljbffr