Senior Specialist

7 days ago

Singapore FairPrice Group Full time

Senior Specialist (Food Services Marketing)Join to apply for the Senior Specialist (Food Services Marketing)role at FairPrice Group Primary responsibilities Create strategic direction: Develop and execute long‐term marketing and commercial strategies to boost sales, profitability, and market presence for the Food Services brands and other new brands. Use customer and market data to identify growth opportunities, optimize costs, and align brand strategies with Food Services business goals/reporting. Develop go‐to‐market strategies: Work closely with the operations team to create and manage annual marketing calendars, seasonal activations, and promotional campaigns. Manage integrated campaigns: Oversee end‐to‐end execution of marketing campaigns across multiple channels, including in‐store, digital, and DCC tools. Execute promotions and activations: Run local store promotions and events that drive foot traffic and customer engagement. Manage creative: Collaborate with internal and external creative team to develop marketing materials. Manage PR: Work with external PR agencies to develop media angles, releases and media events to garner media/Key Opinion Leader coverage for campaign. Job requirements Bachelor's degree in Marketing, Business, or a related discipline. More than 5 years of experience in marketing, preferably within F&B and retail/lifestyle. Proven ability to lead marketing strategies that drive commercial impact and customer engagement. Strong analytical and problem‐solving skills, with a solid understanding of ROI and performance marketing. Ability to use AI tools to create content and creative design tools is a plus. Experience in project management of marketing campaigns with operations and external partners. Skilled in on‐ground events, advertising communications and digital/app/social marketing. Collaborative and thrives in an entrepreneurial environment. Strong verbal and written communication abilities, use of Google Suite (Doc, Sheets and Slides for presentations). Seniority level Entry level Employment type Full‐time Industries Retail #J-18808-Ljbffr

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