Brand Marketing Manager

6 days ago


Singapore Charterhouse Partnership | Asia Full time

Overview
Talent sourcing for Marketing | PR & Corporate Communications | Sales & Business Development | Digital & Design | Data & Analytics | Human Resources
You will adapt and implement global brand strategies to drive awareness, engagement, and desirability across local markets.
Responsibilities
Execute global brand strategies aligned with local business objectives to increase brand awareness, engagement, and appeal in target markets
Develop comprehensive knowledge of local markets to continuously refine and adapt brand strategies
Maintain brand consistency and integrity across all marketing channels and touchpoints by adhering to global brand guidelines
Collaborate with internal teams and external agencies to produce relevant and engaging content across digital and traditional media
Plan and implement integrated marketing campaigns that strengthen brand equity and deliver measurable business outcomes
Negotiate with media partners to secure optimal advertising placements and cost efficiencies
Use data analytics to assess campaign effectiveness, optimize ongoing strategies, and guide future marketing initiatives
Monitor market trends, competitor activity, and consumer behavior to inform innovative and proactive marketing efforts
Manage marketing budgets efficiently to maximize return on investment
Qualifications
Degree qualified with 6-8 years of brand marketing in travel, e-Commerce/online platform, or a related industry
Demonstrated success in independently managing end-to-end marketing campaigns
Excellent communication and interpersonal skills
Ability to interact positively and professionally at all levels
Other details
Only successful candidates will be notified.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Hospitality and Travel Arrangements
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