Content Commerce Strategy

5 days ago

Singapore Shopee Full time

Department Marketing

LevelEntry Level

LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Content & Creator team is a dynamic and results-driven unit, leading the content businesses – livestream and short video – for Shopee. Our mission is to strategically design, develop, and execute high-impact commercial programs that optimise demand generation, enhance supply, and achieve sustainable profitability across all our markets in Asia and Brazil.

Job Description:

  • Commercial program design: Identify, design and build business levers to support the growth of Content Commerce, via demand generation, supply improvement, while balancing topline and profitability targets
  • Business outcome forecasting: Model and forecast the corresponding uplift of the programs, present and justify with senior management on the priority of the projects
  • Program and product rollout: Work with local counterparts to design and roll out content commerce improvement projects
  • Product design: Work with product managers to design and prioritise features that can better serve the business needs
  • Performance monitoring: Monitor the performance closely post-implementation, and solve roadblocks along the way

Requirements:

  • Bachelor's Degree in any field
  • Preferably possess prior working/ internship experience in a high-performing organisation or as a special project role
  • Previous experience in B2C internet/e-commerce marketing or growth-stage startups is a plus
  • Strong analytical skills, proficient with Excel and/ or Google sheets
  • Excellent written and verbal communication skills, proficient with senior stakeholder-facing presentation deck making
  • Prior experience with product management is a plus

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