Assistant manager, customer lifecycle management

1 month ago


Singapore SOURCEO PTE. LTD. Full time

Job Responsibilities:Identify and pursue revenue enhancement opportunities and marketing initiatives aimed at achieving revenue targetsCollaborate with internal stakeholders to align campaign objectives with overall business goals, product launches, and promotional strategiesDefine, implement, and continuously refine the customer segmentation strategy and journeyIdentify key customer segments for targeted campaigns and develop personalized messaging strategies to drive engagementMonitor campaign performance, analyze data, and report on key metrics such as open rates, click-through rates and conversion rates to optimize resultsUtilize SQL to extract and analyze customer data, providing actionable insights to optimize campaign performanceImplement A/B testing and data-driven optimizations to improve campaign effectivenessOversee the end-to-end execution of marketing campaigns across email, SMS, app and various other communication channelsDrive the overall strategy for automating existing campaign segments in alignment with the customer lifecycle journeyImplement and automate finer aspects such as contact policies at the customer level to enhance the customer experience from BTL interventions, resulting in improved conversion of targeted offers and reduced churnDrive the NBO decision matrix and work with Data Science to balance decision tree methods with scientific frameworksEnsure effective communication and execution of campaigns and offers to the existing customer baseRequirement:Degree in Marketing, Business, Statistics or similar fieldMinimum 3-5 years of work experience in campaign management.Understanding of Digital Marketing and Social Media MarketingStrong Microsoft Excel & Power Point skillsGood working knowledge of Tableau as well as SQL.#J-18808-Ljbffr



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