Bio-Rad Laboratories, Inc | Trade Show/Event Coord II
2 days ago
Reporting to the Global Event and Tradeshow Manager, the Asia Pacific Event and Tradeshow Coordinator II role is responsible for ensuring that the Asia Pacific events strategy is implemented by working with key stakeholders on planning and executing assigned events in Asia Pacific.
Responsible for managing their own events, through production from conception to completion. Drive and manage customer engagement and attendance at planned Association and Bio-Rad led events including exhibitions, workshops, seminars, and webinars. These events are held in Asia Pacific countries and are an integral part of the marketing plan. This position will primarily plan project manage the event, compliance cases, booking events with Associations and/or venues, managing the stand design, associated collateral, build and services, coordinating all event requirements and, managing and implementing of pre and post event marketing. This position will work with internal stakeholders and vendors to ensure that events are organized within agreed budgets and time schedules. This position will also manage all aspects of pre and post event promotional campaigns, both in person and virtual, involving design and deployment in printed and web platforms. The position will involve traveling to some events to manage the setup, coordination of practical arrangements and dismantling.
How You’ll Make an Impact:
Event Coordination & Management
Organize customer events within budget – this includes in-person (trade shows, seminars, etc.) and virtual events (e.g., webinars, on-line meetings, etc.)
Manage the organization of the annual sales meetings and other significant internal meetings and programs as required.
Coordinate activities, resources, roles, and responsibilities:
Securing and booking a venue or location
Booth design (where required)
Booking and coordination of all related event activities (symposiums, meetings, lunches)
Fulfillment of marketing materials
Coordinating staffing requirements and staff briefings
Planning and coordinating with digital providers for virtual events.
Manage event vendors including:
Exhibition stand designers and builders
Event organizers / venue coordinators
Ensure KPIs are set for each event and aligned for event success
Ongoing budget management for each event and final event reconciliation
Manage event compliance processes
Ensure all events are approved compliant internally and with external governing bodies where applicable.
Submit speaker related cases to compliance.
Coordinate the compliance processes in line with internal policies
Pre and Post Event Promotional Marketing
Planning and implementation of all promotional activities including:
Direct marketing: emails and postal mailings
Social media
Posters
Bio-Rad web content (events and promotions pages)
3rd party websites
Print advertising (including event publications)
Liaise with design team to produce necessary physical assets, collateral and materials for the booth, banner stands, posters, graphic panels.
Adopt best practices to:
Maximize customer engagement
Maximize customer attendance
Improve customer experience
Gather customer feedback
Monitor, measure and report:
Monitor and report on event KPIs
Qualitative feedback
What You Bring:
Minimum 5 years' experience of event coordination in an international environment, preferably in Asia.
Ability to plan, organize resources, monitor and execute events
High influencing skills
Fluent in English oral and written skills
Excellent organizational skills and attention to detail. Able to work well under pressure, ensuring the smooth and efficient running of an event.
Excellent project and timeline management skills. Able to prioritize, multi-task and manage multiple projects to deliver measurable results.
Strong interpersonal skills to engage stakeholders and tap on resources across matrix teams from global, regional and local
Knowledge of promotional marketing mix
Computer literate, knowledge of MS Office, Good knowledge of Word, Excel, and PowerPoint. Knowledge of SAP or similar financial system.
Must be prepared to travel
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