Performance Director

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP ), the Dentsu Group encompasses two operating networks: dentsu japan network and dentsu international, with a presence in approximately 145 countries and regions across five continents and 65,000 professionals. The Group delivers client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—and through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single-brand agency. The Group also engages in the production and marketing of sports and entertainment content globally. Job Description The purpose of this role is to lead and manage the paid media performance portfolio, including Paid Search, Paid Social, Display and Programmatic. You will be responsible for the execution of strategy and planning, communication and performance of client KPIs, and for maintaining adherence to deadlines and best practices. The Performance Director provides strategic guidance, plans and helps execute paid media campaigns across all relevant biddable media channels/platforms to achieve our clients’ business goals. This role requires strong channel knowledge, the ability to identify opportunities to drive new media initiatives and client business outcomes, and oversight of a team of performance specialists. Key responsibilities and accountabilities Strategic Performance Marketing: responsible for media planning and activation across Paid Search, Social, Programmatic, and Display with the ability to build, manage, optimise and troubleshoot campaigns that span the marketing funnel. Demonstrate advanced performance knowledge on Paid Search, Paid Social, Programmatic and Display platforms and build strong relationships with key partners. Develop and foster working relationships with media vendors and partners, stay current with new features and innovations, and identify potential alpha/beta tests. Understand the client’s business and digital marketing objectives to inform paid media strategy and plans. Analyze large data sets, provide meaningful insights to optimise for client KPIs, and build informed forecasts of performance outcomes. Communicate effectively with internal and external stakeholders. Lead the team of performance specialists to ensure end-to-end campaign delivery, with deliverables (reports, plans, billings, PCAs, etc.) up-to-date and timely. Requirements Minimum 7-9 years of experience in Performance Marketing, with a track record of planning and achieving performance targets. Proven hands-on experience across Paid Search (mandatory), Paid Social, Programmatic and Display, including platforms such as: Paid Search: Google Ads, Google SA360 (Required), Microsoft Bing Paid Social: Meta, LinkedIn Strong stakeholder management and communication skills Analytical skills and knowledge of performance measurement tools (Google Campaign Manager 360, Google/Adobe Analytics) Experience with large, complex campaigns Clear verbal and written communication skills, including high-level English grammar Client-facing skills: understanding client needs, maintaining relationships, building partnerships and ability to lead meetings related to performance, activation and delivery Experience with attribution models that help clients understand marketing effectiveness Experience with CDPs and DMPs, ability to create data measurement frameworks Enthusiastic, confident, and able to work in a fast-paced, high-pressure environment Demonstrates entrepreneurialism and initiative; hands-on approach to team and operations Seniority level Director Employment type Full-time Job function Advertising and Marketing Industries Marketing Services and Business Consulting and Services #J-18808-Ljbffr