Data Intelligence Senior Analyst

Company description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
We are seeking a highly motivated and detail-oriented
Senior Data Intelligence Analyst
to join our data-driven marketing and analytics team. This role blends advanced data handling and visualization skills with strategic business insights and project management capabilities. The ideal candidate will bring hands-on expertise in tools like BigQuery, Power BI, Tableau, or Looker Studio, and will be confident in transforming large datasets into meaningful stories that support digital marketing strategy and client decision-making.
You’ll also serve as a strategic liaison between internal stakeholders and clients—driving cross-functional initiatives and contributing to regional programs across APAC.
Key Responsibilities:
Data Expertise & Analytics
Design and maintain interactive dashboards and reports using
Power BI, Tableau, Looker Studio , and
Datorama .
Query, clean, and transform large datasets using
SQL
and
Google BigQuery
for performance and business analysis.
Develop and apply
normalization frameworks
to standardize data across diverse markets and sources.
Use
AI-driven tools and techniques
to improve statistical modeling and refine industry benchmarks.
Automate workflows and build analytical scripts using
Python
to streamline reporting and analysis.
Ensure data integrity and compliance with data governance and privacy standards.
Project Management
Lead and support the
end-to-end delivery
of analytics/reporting projects across local and regional teams.
Manage timelines, documentation, QA checks, and cross-functional coordination to deliver high-quality outputs.
Balance strategic priorities with ad-hoc analytical requests across stakeholders.
Stakeholder Management & Collaboration
Partner with internal teams, clients, and external vendors to gather requirements, present insights, and support business growth.
Foster strong working relationships across
APAC markets , contributing to the development of regional data capabilities and alignment.
Identify and implement
process improvements
and innovations in reporting and analytics delivery.
Comfortably manage
multiple projects simultaneously , maintaining clarity, organization, and responsiveness in a dynamic environment.
Qualifications
Essential:
3-5 years of relevant experience in
data analytics, business intelligence, or digital media analytics .
Proficiency in
SQL
(preferably in BigQuery) and experience with
BI tools
(e.g., Power BI, Tableau, Looker Studio).
Strong understanding of
digital marketing metrics , campaign KPIs, and performance analytics.
Advanced skills in
Excel
and
PowerPoint .
Proven ability to manage cross-functional projects and communicate effectively with stakeholders.
Detail-oriented with a proactive and solution-driven mindset.
Preferred:
Exposure to
Python
scripting for automation or advanced analytics.
Experience working with tools like Tableau, Power BI (key), Google Looker and
cloud platforms
(e.g., Google Cloud Platform) to develop effective data models
Familiarity with
quantitative market research
and competitive intelligence methodologies.
Exposure to
AI technologies
or statistical modeling tools for predictive or benchmarking analysis.
Additional information
What We Offer:
Opportunity to work with a high-profile, multinational client base
Exposure to the latest
AI and analytics methodologies
in marketing
Collaborative, innovation-driven work culture
Regional career development and growth potential
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