Executive/Senior Executive, Media Planning Singapore, Singapore

2 days ago

Singapore Groupm Pakistan Full time

PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built
OpenDoor
for
Amazon .
OpenDoor
is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive
impact
– for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own
16 Leadership Principles
, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Executive. This is a Full-Time position based in Singapore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
The Planning Executive works in support of the Manager to implement the brand’s tactical plan on a day-to-day basis. This is an entry-level position providing support to the planning team while learning through established training programs and on-the-job training. This position involves developing the details of the tactical plan and, working with the implementation groups, initiating and maintaining the implementation of those details. To be successful in this role, we expect you to be a team player who has strong communication skills with a positive attitude.
RESPONSIBILITIES
Provide Planners and Managers with the necessary data to make media recommendations and supply substantiated backup information to justify those recommendations.
Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience.
Provide maintenance for a media plan once it has been implemented, oversee the launch process and liaise with internal and external partners as required.
Responsible for all media plan entry into database, and coordinate with internal/external teams for all campaigns.
Compile and analyze post-analysis data and evaluate site proposals; execute various types of competitive analysis.
Pull research to support the development of media objectives, strategies and tactics including, MRI/Simmons, Adviews, @Plan, Comscore, Ad Relevance and DART.
Review industry trades for new sites, innovative and creative ad units and technologies as well as competitive information.
Update and maintain flowcharts and archives.
QUALIFICATIONS
Enthusiastic interest in: Media, Advertising, Digital Communications, Marketing, Business and/or Communications.
Eagerness to build an exciting career in media to make advertising better for everyone.
Appreciation and enjoyment for numbers, statistics, and data including Excel as a part of your daily responsibilities.
Passion to solve problems and improve initiatives with a desire to leverage data and insights.
A growth mindset with the ability to challenge and stretch so that you learn from both achievements and mistakes.
Fearless of evolution, change and growth. Willingness to embrace the spirit of constant improvement to drive personal growth and improved impact to our clients.
Zest for working with people fosters an environment of inclusion, collaboration and respect by listening, communicating, and influencing through multiple channels of communication.
BENEFITS OF OPENDOOR
Unparalleled Access:
Gain direct experience working with one of the world's most innovative and influential companies.
Mentorship & Training:
Receive guidance from experienced professionals at both WPP and Amazon.
Cutting-Edge Technology:
Utilize industry-leading tools and platforms, including WPP Open.
Data-Driven Environment:
Develop your analytical skills and contribute to data-driven decision making.
Global Impact:
Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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