Video Producer

2 weeks ago


Singapore Creative For More Full time

About the job

UNFOLD Asia is an independent media group shaping stories that matter to Southeast Asia. Through our leading brands — Our Grandfather Story (OGS), nOm, and Ribbit.FYI. We reach over 10 million monthly viewers with authentic, culturally resonant content.

We are on a mission to redefine storytelling for the region, and we are looking for a passionate and versatile Senior Visual Journalist/ Video Producer to help grow our Chinese entertainment brand 风和日丽, and play a key role in content strategy, monetisation, and team leadership.

What you will do:

  • Lead content strategy and growth for 风和日丽, shaping its voice and direction for Mandarin-speaking audiences in Singapore and Southeast Asia.
  • Oversee end-to-end content development across platforms – from ideation/production to publishing and performance.
  • Create and manage editorial calendars, and ensure content is timely, engaging, and aligned with cultural and regional trends.
  • Mentor and manage a growing team, driving creativity and execution excellence.
  • Partner cross-functionally to align with content and brand goals, audience insights, and monetisation strategy (i.e. branded content, platform monetisation).
  • Play a pivotal role in incubating new content formats and guiding product roadmaps to future-proof media initiatives.
  • Track and manage timelines, budgets, and project pipelines.

Who are we looking for?

  • 3-5 years of experience in content creation, digital storytelling, or media strategy, ideally in fast-paced consumer-facing brands.
  • Strong Mandarin language skills (written & spoken) and deep understanding of Chinese-speaking audiences and platforms.
  • Demonstrate experience in managing or mentoring interns.
  • Proven track record in creating engaging video content across platforms like Youtube, Tiktok, IG, 小红书 etc.
  • Experience or interest in content monetisation strategies and branded storytelling.
  • Excellent project management and communication skills.
  • Bonus: Experience in incubating digital products or launching new media verticals.

Why Join Us?

  • Be part of a growing media group that dares to experiment and pushes boundaries in regional storytelling.
  • Work with creative and mission-driven teammates who believe in the power of authentic content.
  • Shape content that speaks to the culture, identity and community.
  • Opportunity to lead and grow a brand from ground up, backed by one of Southeast Asia's most beloved media brands.
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