Crypto.com | CRM Specialist | Singapore, SG | Hybrid
3 days ago
CRM Specialist Crypto.com Singapore Apply now Posted 1 day ago Hybrid Job Permanent Competitive Crypto.com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.
The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.
Responsibilities
Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
Assist CRM Manager in planning and executing CRM & campaign programs
Drive platform retention, engagement, and usage metrics (e.g. new-fund deposit, cross-selling conversion)
Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluation.
Use data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized framework
Conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
Plan and integrate data points with the CRM applications
Coordinate analysis of industry trends to meet business objectives
Create hypotheses, run A/B tests, and apply basic statistics to improve campaign performance.
Requirements
Minimum 2 years of experience in growth, marketing, CRM or BA roles
Robust knowledge of digital assets and traditional finance
In-depth understanding of economic trends and analyzing market indicators (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands).
Proficient in delivering campaigns and managing automation with rigorous A/B testing
Sensitive to numbers, logical thinking, and analytical skills
Proven track record of using data and analytics tools to increase performance and enhance customer experience
Excellent command of English; Mandarin proficiency is a bonus
Excellent project management and communication skills
Experience working to enable marketing personalization and dynamic content with 1st and 3rd party data.
Experience in SQL or HTML is an advantage
Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
Demonstrates a strong sense of ownership, responsibility, and commitment
Self-directed learner with a motivated attitude
Quick to adapt to ever-changing and volatile market conditions
Interest in and familiarity with financial news preferred
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