Digital Content Specialist

4 days ago

Singapore Stratgeist Full time

Stratgeistis a full-service digital consultancy specialised in social media content and strategy. Our clients include major Lifestyle and consumer electronics brands, pharmaceutical & healthcare companies, medical centres as well as private specialists and clinicians. Our team has over 30 years of combined experience in marketing and media production and our goal is to help our clients maximise digital platforms such as virtual meeting services, social media channels and websites, to fully leverage digital marketing for growth.
With an exciting and dynamic team environment, Stratgeist offers great prospects for growth and expansion. Good team welfare and opportunities to work with big international brand names. Flexible working hours and great benefits. KPI driven. Training included for all employees.
Digital Content Specialist
The Digital Content Specialist will be responsible for developing, managing and implementing digital transformation strategies aligned with our clients' business goals. This person will be the primary point of contact with clients, responsible for their ad spends to achieve maximum efficiency. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined, highly motivated and has a native understanding of digital resources to deliver the best for the clients.
Responsibilities and Duties
Create designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts
Review final layouts and suggest improvements as needed
Be involved in the content calendar production work - graphics, animations, gifs, video
Manage clients and liaise with internal and external stakeholders
Forge strong relationships with clients and be the primary point of contact for key activities
Own, strategize, plan, create, schedule and distribute content with boosted posts and paid media
Optimize ad spends daily to achieve maximum efficiency for ad spend globally
Collaborate with internal content production teams to generate digital assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
Manage content calendars and project-manage marketing materials
Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
Manage the community and monitor online conversations; monitor SEO and web traffic metrics
Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
Conduct A/B tests in ads to understand contributing factors that drive the business forward
Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social
Qualifications and Skills
1-2 years experience working in social media with experience being client facing
Knowledge of all social media platforms such as Facebook, Instagram, TikTok, Linkedin and Threads
Strong knowledge of Ad management platforms (Meta, Google, TikTok) and experience in running ad campaigns
A good understanding of marketing best practices such as storytelling, CTAs and clear messaging
A natural self-starter, able to surface opportunities and execute well
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members
Ability to create compelling ad copy specific to the identified target audiences
Superior collaboration and teamwork skills; experience working with cross-functional teams
Project management experience and adaptability: Ability to re-prioritize while operating within a fast-paced environment, while continuously maintaining attention to detail, establishing priorities, and meeting deadlines
Applying for this position
Submit your resume to

with a short write up or a clip introducing yourself (
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries: Advertising Services
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