Brand & Marketing Lead

2 days ago

Singapore UM CONSULTING PTE. LTD. Full time

Key Responsibilities Brand Strategy & Narrative Develop and execute the company's global brand strategy, ensuring consistent brand narrative, positioning, and visual identity. Build and maintain long-term brand equity, enhancing brand awareness, reputation, and customer trust. Global Marketing & Campaigns Plan and manage integrated marketing campaigns globally (product launches, major events, brand partnerships), ensuring clear and impactful messaging. Manage marketing budgets, optimise ROI, and drive user growth across multiple channels (social media, influencers, communities, SEO/SEM, offline events, etc.). Public Relations & Communication Build and maintain strong relationships with key industry and mainstream media, leading positive coverage and managing crisis communications. Develop the company's leadership presence through thought leadership, speaking engagements, and industry events. Team Leadership & Collaboration Build, mentor, and lead a high-performing global marketing team. Collaborate closely with product, operations, and other teams to align marketing activities with company strategy and roadmap. Data Analysis & Insights Establish marketing performance monitoring systems and optimise strategies based on data insights. Regularly report key metrics and growth progress to management. Requirements Experience 8+ years in marketing, brand management, or PR, with at least 3 years in a strategic leadership role. Proven experience in building a brand or leading global marketing initiatives. Skills Strategic thinking: Strong understanding of brand building methodology, able to define and execute brand roadmap. Communication & storytelling: Excellent content creation and PR skills, able to craft compelling brand stories across cultures. Growth strategy: Familiarity with digital marketing techniques, balancing long-term brand building with short-term objectives. Leadership: Strong team management, cross-cultural communication, and stakeholder management skills. Other Fluent in English (additional languages are a plus). Able to work effectively in a global environment. What We Offer Competitive compensation package Opportunity to make a high-impact contribution in a fast-growing environment Work with top professionals in a global team Open, transparent, results-driven company culture #J-18808-Ljbffr

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