Product Growth Hacker

6 days ago

Singapore P2P Full time

As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.
Responsibilities
Strategy & Positioning : Own the product marketing roadmap for spot trading and crypto card verticals; Craft compelling messaging and value propositions that differentiate us in a crowded market; Define and refine user personas, use cases, and customer journeys
Launch Execution : Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth; Deliver impactful marketing assets across website, email, social, in-app, and video; Collaborate with PR, content, and community teams to amplify launches externally
Customer Insights & Market Intelligence : Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy; Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
Growth & Retention : Partner with lifecycle and growth teams to build acquisition and retention campaigns; Optimize conversion flows and onboarding journeys through data-backed experimentation; Identify opportunities to drive engagement with new features, rewards, and card incentives
Performance & Reporting : Define KPIs to measure the success of marketing initiatives; Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar; Iterate quickly based on data and feedback
Requirements
3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
Proven success launching and scaling B2C financial products or platforms
Strong understanding of centralized exchanges, crypto spot trading, and

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