Marketing Communications Strategist

3 days ago


Singapore beBeeMarketer Full time

Job Overview

We are seeking a skilled Marketing Communications Strategist to conceptualise, plan and execute marketing campaigns, advertising, and promotional strategies for our business.

Key Responsibilities

  • Enhance customer experience through mall-wide promotions and campaigns to drive shopper and tourist traffic, and increase sales for our tenants
  • Plan and execute all marketing campaigns, events, and other related promotional activities, ensuring effective communication and publicity of initiatives
  • Liaise with creative and media agencies, contractors, vendors, and event companies to ensure successful project execution
  • Good grasp of digital and social media marketing; identify trends, optimise spend, and maintain a strong social media presence
  • Liaise with tenants on promotions and events, providing marketing assistance
  • Analyse and evaluate the effectiveness of marketing campaigns
  • Manage causal leasing spaces to achieve a healthy take-up rate and meet yearly KPIs
  • Drive the loyalty programme through effective loyalty marketing and rewards catalogue curation
  • Oversee and train customer service staff to ensure smooth daily operation
  • Track and manage marketing budgets to achieve KPI targets

Requirements

  • Degree in Marketing or Mass Communication or related discipline
  • Minimum 5 years of relevant experience in marketing communications within a retail environment
  • Experience in shopping malls, social media platforms, and digital marketing preferred
  • Strong interpersonal and communication skills
  • Creative, resourceful, meticulous, and able to multitask
  • Able to adapt to a fast-paced working environment


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