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Fitness First Singapore Pte Ltd | Senior Marketing Executive

2 weeks ago


Singapore Fitness First Singapore Pte Ltd Full time

About Fitness First
Fitness First is a leading global fitness brand committed to making the world a fitter, healthier place. We're looking for a dynamic Senior Marketing Executive to join our team and drive our marketing initiatives to new heights.
Position Overview
Reporting to the Head of Marketing, the Senior Marketing Executive will play a crucial role in developing and executing marketing strategies, with a strong focus on events management and strategic partnerships. This position requires a versatile professional with excellent execution skills, a background in events and partnerships, and the ability to manage multiple projects simultaneously.
Key Responsibilities
Events Management
Develop and execute a comprehensive events strategy aligned with Fitness First's brand objectives and marketing goals
Plan, manage, and execute a diverse range of events, including but not limited to product launches, member appreciation events, fitness challenges, and outdoor events
Oversee all aspects of event execution, including budgeting, venue selection, vendor management, logistics, and on-site coordination
Create engaging event experiences that resonate with target audiences and reinforce brand positioning
Measure and analyze event performance, providing insights and recommendations for future improvements
Ensure seamless integration of events with other marketing initiatives for maximum impact
Strategic Partnerships
Identify, evaluate, and secure strategic partnerships that align with Fitness First's brand values and business objectives
Develop and manage relationships with key partners, including fitness brands, health-focused companies, and lifestyle organizations
Create and execute co-marketing initiatives and collaborative campaigns with partners to expand reach and enhance brand visibility
Negotiate partnership terms and ensure all parties meet agreed-upon commitments
Monitor and report on partnership performance, optimizing relationships for mutual benefit
Digital Public Relations and Influencer Marketing
Develop and execute a digital Public Relations strategy to enhance brand visibility and reputation online
Identify, engage, and manage relationships with Key Opinion Leaders (KOLs) and influencers in the fitness and wellness space
Create and implement influencer marketing campaigns that align with brand objectives and resonate with target audiences
Monitor and analyze the impact of digital Public Relations and influencer collaborations, providing data-driven insights and recommendations
Social Media Marketing
Plan, execute, and optimize social marketing campaigns across various platforms
Manage social media strategies and content calendars for all Fitness First channels
Analyze campaign performance and provide data-driven recommendations for improvement
Cross-functional Collaboration
Work closely with regional counterparts to align marketing initiatives, share best practices, and ensure consistent execution across markets
Collaborate with product, sales, and customer service teams to ensure marketing efforts support overall business objectives
Assist in mentoring junior team members, focusing on developing their execution skills and contributing to a positive team culture
Qualifications
Bachelor's degree in Marketing, Communications, Event Management, or a related field
4-5 years of experience in marketing, with a strong focus on events management and partnership development
Proven track record of successfully planning and executing large-scale events and marketing campaigns
Experience in identifying, securing, and managing strategic partnerships
Strong project management skills with a focus on flawless execution
Excellent negotiation and relationship-building skills
Proficiency in digital marketing tools and platforms
Strong analytical skills and experience in using data to optimize campaign and event performance
Excellent written and verbal communication skills
Ability to work well with diverse stakeholders and regional counterparts
Outgoing personality with strong interpersonal skills
Preferred
Experience in the fitness or wellness industry
Personal Attributes
Results-oriented with a strong focus on execution and meeting deadlines
Adaptable and able to thrive in a fast-paced environment
Creative problem-solver with a data-driven approach
Strong organi z ational skills with the ability to manage multiple projects simultaneously
Passionate about fitness and wellness
What We Offer
Competitive salary and benefits package
Opportunities for professional development and career growth
A dynamic, inclusive work environment that values initiative and execution
Complimentary Fitness First membership
Fitness First is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Interested candidates should submit their resume and a cover letter detailing their relevant experience in events management and partnerships, along with why they're excited to join the Fitness First team.
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