Online Engagement

4 days ago

Singapore UNICO DISTRIBUTION SERVICES PTE LTD Full time
Join us as Online Engagement & Marketing Executive
Purpose of the Role
This role drives the company's digital presence through performance-driven campaigns and engaging live-stream sessions. He/She will not only strategize and execute digital marketing activities but also host or manage product live streams to connect directly with consumers and boost sales.
Job Descriptions
Digital Marketing
• Plan and execute digital marketing strategies across social media, search, and e-commerce platforms to drive brand awareness and sales
• Plan, manage, and optimize paid ads (Meta, TikTok, Google, Shopee, Lazada, etc.) according to schedule and budget.
• Develop creative and engaging content (visuals, copy, short-form videos) tailored to different platforms
• Maintain assigned brands' website
• Monitor analytics and provide insights to improve ROI, awareness, and engagement
• Conduct internal and external sensory tests for assigned brands
• Perform any marketing-related tasks assigned
Live Streaming
  • Host regular livestream sessions on TikTok and other social media platforms to showcase and sell our products.
  • Engage audience in real time, answer questions and encourage purchase.
  • Monitor and respond to comments and questions during live streams, build rapport with viewers, and address their concerns.
  • Track, monitor, and understand Livestream's performance through insights and analytics.
  • Collaborate with the marketing team to create and execute content strategies, promotional events, and product launches.

Brand & Community Engagement
• Manage online community interactions and ensure consistent brand voice.
• Collaborate with influencers/KOLs for digital campaigns and joint live sessions.
• Stay updated on live commerce and digital trends to keep the brand relevant and competitive.
Job Requirements
  • Strong background in digital marketing
  • Comfortable being in front of camera and managing KOLs/talents.
  • Confident, engaging personality with strong communication skills.
  • Creative mindset with ability to produce and edit social media content.
  • Familiarity with analytics tools (Meta Ads Manager, TikTok Ads, Google Analytics)

• Familiar with the technical aspects of live streaming platforms and equipment and troubleshoot technical issues during live streams
  • Presentable image with outgoing, engaging and charismatic traits.
  • Ability to work independently and as part of a team
  • Required language(s): English and Mandarin
  • Willing to work in Tuas

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