Digital Content Strategist

2 weeks ago

Singapore Michael Page Full time

Join to apply for the Digital Content Strategist – Cloud Service role at Michael Page Our client is a leading global cloud technology provider, driving innovation in AI, SaaS, and digital infrastructure. They empower businesses worldwide with cutting‐edge solutions and a strong focus on scalability, security, and customer success. Job Description Own high‐impact content strategy shaping global digital experiences. Drive growth with creative campaigns and data‐driven insights. Act as the bridge between content creation and execution, working closely with team leads to optimize for impact. Landing Page Strategy & UX‐Driven Design: Design, develop, and optimize high‐converting landing pages aligned with UX best practices (clarity, hierarchy, mobile responsiveness, accessibility, load speed). Conduct A/B tests on copy, CTAs, layout, and visuals to continuously improve conversion rates. Collaborate with designers and developers to implement pages using internal web building and testing tools. SEO Strategy & Execution: Perform keyword research, competitive analysis, and technical SEO audits to inform content strategy. Optimize on‐page elements (meta tags, headers, internal linking, schema markup) and ensure content aligns with search intent. Track and report on organic performance (rankings, traffic, conversions) and adjust strategy based on data. Demand Generation & Lead Nurturing Campaigns: Plan and execute integrated content campaigns (email sequences, blog series, gated assets, social snippets) to attract and engage target audiences. Develop lead‐nurturing workflows that guide prospects through the funnel with personalized, value‐driven content. Partner with sales and product teams to align messaging and create conversion‐focused assets (e.g., case studies, demos, webinars). Analytics & Optimization: Monitor KPIs (traffic, bounce rate, time‐on‐page, lead conversion rate, ROI) using tools like Google Analytics, HubSpot, or Marketo. Translate data into actionable insights to refine content strategy, UX, and campaign performance. Global Audience Focus: Ensure content resonates with an international audience, adapting tone, language, and messaging for key markets. Stay ahead of industry trends and competitor activity to keep our content fresh, innovative, and differentiated. Qualifications 8+ years of experience in digital content strategy, content marketing, or related roles, preferably within the AI, tech, SaaS, or cloud industries. Proven track record of developing content strategies that drive measurable results in demand generation, lead nurturing, and conversion. Knowledge of UX principles and how content impacts user experience. Strong understanding of SEO principles, content distribution channels, and performance analytics tools. Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts into engaging, customer‐centric language. What's on Offer Lead strategic content initiatives that shape global digital experiences. Work at the intersection of creativity and data, driving measurable business growth. Collaborate with cross‐functional teams in a fast‐paced, innovative environment. Opportunity to influence global markets and stay ahead in cloud and AI trends. Contact Jenny Zhao (Lic No: R / EA no: 18S9099)Quote job ref: JN- #J-18808-Ljbffr

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