Senior Product Specialist

Luye Pharma Group Ltd., founded in 1994 and listed on the main board of HKSE in .HK), is a R&D driven specialty pharmaceutical company focusing on developing differentiated and “high barrier to entry” formulations. The company has state-of-the-art production facilities and R&D centers located in China, U.S.A. and Europe, as well as overseas branch offices in Hong Kong, Singapore and Malaysia with approximately 16,000 employees. Luye Pharma focuses on developing, producing, marketing and selling innovative pharmaceutical products in four of the largest and fastest growing therapeutic areas — oncology, cardiovascular, metabolism and the central nervous system. The company has a portfolio of over 30 products. The business of Luye Pharma covers global main pharmaceutical markets including China, U.S.A., Europe, Australia, Japan, South Korea, and numerous APAC and LATAM countries. Luye Pharma has established a professional R&D system of international standard and reached international level in the area of new drug delivery system technologies such as microspheres, liposome and TDS. Currently, Luye Pharma has multiple innovative preparations and drugs that are undergoing different stages of registry clinical studies in the USA. With the vision of being one of the most respected global leaders in the healthcare industry, Luye Pharma will keep adhering to the road of innovation and internationalization, and endeavor to become one of the global leading pharmaceutical companies. Key Responsibilities Drive revenue growth for Luye’s product portfolio, reporting directly to the Regional Commercial Manager. Formulate and review the annual brand plan 2–3 times per year. Lead the development and execution of strategic sales and marketing initiatives aligned with the company’s commercial objectives. Support the superior in conducting business development assessments and sales analyses for potential in-licensing or out-licensing opportunities. Market Intelligence & Business Planning Develop a comprehensive understanding of the target market, customer needs, and competitive landscape. Provide market intelligence and timely feedback to the Regional Manager to support accurate forecasting and strategic planning. Identify and pursue tender opportunities to achieve business targets. Ensure optimal execution of strategic plans through a well-defined territory action plan. Sales Execution & Field Activities Responsible for full-cycle commercial execution, including generating sales and conducting daily field visits to targeted healthcare professionals in line with the agreed segmentation and targeting strategy. Dedicate approximately 80% of working hours to field activities, focusing on visits to key hospitals, clinics, and doctors as per the territory call plan. Achieve a daily target of eight calls per full day for LPSG. Monitor, analyse, and report on sales performance against set targets on a weekly and monthly basis. Build and sustain meaningful engagement with Key Opinion Leaders (KOLs) and other influential stakeholders within the relevant therapeutic areas. Execute marketing plans and promotional activities, including Continuing Medical Education (CME) sessions and speaker programmes within the ethical channel. Evaluate and manage the return on investment (ROI) of all promotional and engagement activities. Marketing & Brand Implementation Implement brand strategies effectively, ensuring optimal resource allocation for maximum efficiency in coverage, segmentation, and targeting within the assigned territory. Collaborate closely with cross-functional teams including Regulatory Affairs, Medical, and Supply Chain to ensure smooth operations and high-quality customer support. Data, Reporting & CRM Management Maintain accurate, timely records in the CRM system (Cube), ensuring data integrity for customer profiles, visit documentation, and follow-ups. Prepare and present reports on sales progress, market developments, and competitor activities. Professional Development & Learning Continuously update knowledge of product information, therapeutic advancements, and selling techniques through regular training and professional development. Ad Hoc & Cross-Functional Responsibilities Demonstrate agility and resourcefulness by undertaking ad hoc assignments and supporting broader business priorities beyond core responsibilities when required. Take ownership of urgent or special projects assigned by the direct superior, demonstrating initiative, adaptability, and a solution-oriented mindset. Qualifications & Requirements Good learning attitude, agile and adaptable to changing and uncertain environment. Minimum 2-3 years sales experiences in Pharma industry, Singapore. Previous exposure in the therapeutic areas of CNS, Neurology or Cardiovascular are added advantage. Bachelor’s degree holder Fluent in English and Mandarin. Seniority level Associate Employment type Full-time Job function Sales, Marketing, and Business Development Industries #J-18808-Ljbffr