Senior Brand Manager

4 days ago

Singapore Randstad Singapore Full time

Overview

Senior Brand Manager -DTC- Consumer Goods Start-up

Join to apply for the Senior Brand Manager -DTC- Consumer Goods Start-up role at Randstad Singapore

Direct message the job poster from Randstad Singapore

About my client

I am representing a fast-growing brand aggregator start-up on a mission to acquire, scale, and transform high-potential consumer brands. They are backed by experienced investors and a passionate leadership team, where they leverage data, digital channels, and operational expertise to unlock growth across their portfolio of brands.

About the job

Reporting to the Brand Director , your responsibilities would include:

  • Develop and execute comprehensive brand strategies, including positioning, messaging, tone of voice, and customer experience across all consumer touchpoints.
  • Lead product innovation, roadmap development, and lifecycle management from ideation to go-to-market (GTM), in close collaboration with sourcing, R&D, and operations teams.
  • Drive end-to-end brand growth by owning the full 4Ps: product development, pricing strategy, promotional execution, and channel optimization to align with consumer needs, maximize profitability, and deliver seamless customer experiences.
  • Own the full P&L for assigned brands and analyze financial performance, customer metrics, and channel dynamics to drive profitability and sustained growth.
  • Strategize and support channel expansion efforts across DTC, marketplaces (e.g., Amazon), retail, and international markets to grow reach and revenue.
  • Conduct market and competitor research to identify emerging trends, white space opportunities, and consumer preferences. Translate insights into actionable brand and product strategies.
Skills and experience required
  • Relevant years of experience in brand or product management within the consumer goods industry with a proven track record of leading and scaling a brand end-to-end, ideally with exposure to eCommerce and international markets.
  • Strong analytical skills and financial acumen with P&L accountability.
  • Entrepreneurial spirit and high level of ownership; ability to operate with speed and agility in a start-up culture.
How to apply

If you are interested in the position, please click

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