Senior Analyst, Marketing Services, Consumer Acquisition

Overview Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth. The Consumer Acquisition & Engagement (CAE) business focuses on driving sustainable growth and profitability through deep, more valuable customer relationships. We achieve this through our extensive capabilities in Marketing Services, Rewards, Offers, and Personalization that enrich the B2C and B2B marketing strategies of our customers. We are seeking a Regional Senior Analyst to support Product Management of the Marketing Services product line, reporting to the Director of Marketing Services Product. Role Marketing Services and Product Development Design and evolve Marketing Services to meet client's marketing needs and business objectives End-to-end development of MarTech products, ensuring they are scalable across Asia Pacific. Go-to-Market & Enablement Develop toolkits, sales collateral, and training to support regional teams in selling and delivering products effectively; provide client-facing product expertise. Delivery Excellence Ensure timely, high-quality rollouts across regions, managing cross-functional teams and aligning delivery with roadmap priorities and client expectations. Performance & Stakeholder Management Track key KPIs (e.g. adoption, time-to-market), engage with regional and global stakeholders, and continuously improve feature base on feedback and data insights. All About You You are a detail-oriented and driven product professional who thrives in fast-paced, collaborative environments. You bring tenacity, curiosity, and a strong sense of ownership to everything you do, with a passion for solving problems and delivering meaningful customer outcomes. Strong analytical skills with experience in business intelligence, data visualization, or reporting tools such as Tableau or Power BI. You have experience in product management, business analysis, marketing technology, or a related role, and are eager to grow your impact. You possess strong analytical skills, with hands-on experience using tools like Tableau, Power BI, or similar platforms to uncover insights and inform decisions. You are familiar with marketing technology platforms such as CRM, CDP, or marketing automation, and understand key data concepts, KPIs, and metrics relevant to marketing services and customer engagement. You are a strong communicator with excellent narrative building, presentation design, and speaking skills, able to translate complex ideas into clear, compelling product stories. You demonstrate business acumen, connecting customer needs with strategic goals and commercial outcomes. You're a creative problem solver who enjoys thinking outside the box and contributing to go-to-market strategies and product innovation. You're adaptable and growth-oriented, with a strong sense of urgency and a focus on delivering results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Financial Services, IT Services and IT Consulting, and Technology, Information and Internet We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr