Marketing Director, APAC

1 day ago

Singapore LEWIS Communications GmbH Full time

Overview
We are a global marketing agency that has grown from start-up to multi-national in little over two decades. Our success is driven by talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, the organization responded to COVID-19 challenges by launching a local causes scheme. Each TEAM LEWIS member can nominate a local cause to receive a cash donation, and nominated causes can also benefit from in-kind donations of expertise, time, and resources. In the past year, TEAM LEWIS has donated almost $2 million to 445 causes worldwide.
Purpose of the role
The Marketing Director, APAC leads all major marketing activities in the APAC region and supports global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.
Key responsibilities and tasks
Work alongside the regional leadership team to develop the agency's brand messaging and positioning in the industry
Conduct and use regular competitive analysis to maintain a unique service proposition in the marketplace
Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices
Coordinate with global teams on style guides and templates for use in all applications across the region, policing and enforcing brand as necessary
Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
Support the creation and submission of industry-leading award entries and case studies. Liaise with local

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