Integrated Marketing Lead, SEA.

Overview InMobi Advertising is seeking a dynamic Integrated Marketing Lead to join the B2B Marketing team in Singapore. This role focuses on Southeast Asia, with opportunities to extend scope into China and Korea. You will orchestrate high-impact, multi-channel marketing campaigns, uniting strategy, creativity, and execution to drive awareness, demand, and growth across key markets. You will work closely with cross-functional stakeholders such as Product Marketing, Sales, and Product teams, and partner with in-house specialists across Content, Design, Partner Marketing, PR, Digital, and Email to activate integrated campaigns that fuel business outcomes. Key Responsibilities Activate Integrated Marketing Campaigns: Design and execute multi-channel campaigns tailored to regional business priorities, ensuring alignment across stakeholders and markets. Project Management Excellence: Serve as the project manager for campaigns, maintaining planning trackers and enabling seamless, timely delivery. Cross-Functional Collaboration: Bridge marketing, sales, and product teams to ensure campaign narratives are consistent, impactful, and business-aligned. Content & Creative Activation: Partner with content and design teams to produce engaging, high-quality assets for B2B audiences. Channel Orchestration: Leverage PR, digital, email, and partner marketing to maximize campaign reach and effectiveness. Measurement & Insights: Define KPIs, track performance, and deliver insights to continuously optimize impact. Market Expansion: Support marketing strategy and execution in SEA, with flexibility to scale campaigns into China and Korea. Who You Are A creative and data-driven marketer with strong project management skills, capable of building systems and processes for flawless execution and long-range planning. A generalist eager to gain experience across all facets of B2B marketing—from strategy to execution. Bold in experimenting with new ideas, analytical in evaluating what works, and eager to learn. Capable of navigating complexity and maximizing impact in fast-paced environments. At the cutting edge of technology and marketing trends, bringing fresh ideas and best practices into play. Energized by working with diverse teams across functions and geographies, with the ability to influence stakeholders at multiple levels. Requirements 4 to 8 years of experience in B2B marketing, integrated marketing, or campaign management roles; experience in ad tech is a bonus. Strong experience managing multi-stakeholder, multi-channel campaigns in high-growth environments. Excellent communication, organizational, and project management skills. Familiarity with APAC markets, preferably Southeast Asia; experience with China and/or Korea is a plus. Comfort working in a fast-paced, lean team while driving measurable impact. The InMobi Culture At InMobi, culture is an ethos shaped by every InMobian, reflecting diverse backgrounds and experiences. We thrive on challenges and growth, guided by core values of thinking big, being passionate, showing accountability, and taking ownership with freedom. We invest in development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and provides reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit to learn about our benefits, values, and more. Employment type: Full-time Seniority level: Not Applicable Job function: Marketing and Sales Industries: IT Services and IT Consulting and Advertising Services We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr