E-Commerce & Digital Marketing Strategist

5 days ago

Singapore beBeeEcommerce Full time

Job Title: E-commerce Operations and Digital Marketing Manager

We are seeking an experienced professional to lead our e-commerce and digital marketing efforts. The ideal candidate will be responsible for driving revenue growth through e-commerce channels, optimizing digital campaigns, and ensuring a seamless customer journey across all touchpoints.

Key Responsibilities:
  • Manage day-to-day operations of e-commerce platforms (website, marketplaces, and third-party channels).
  • Oversee product listings, pricing strategies, and promotional activities to maximize conversion and sales.
  • Monitor site performance, user experience, and implement improvements to enhance customer journey.
  • Coordinate with logistics, supply chain, and customer service teams to ensure smooth fulfillment.
  • Track and analyze e-commerce KPIs (traffic, conversion rate, cart abandonment, sales performance).
Digital Marketing Strategy:
  • Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.
  • Manage content creation (social media, newsletters, blog, ads) to drive engagement and brand visibility.
  • Collaborate with creative and design teams for online marketing materials and campaigns.
  • Plan seasonal and product-focused campaigns to boost brand awareness and revenue.
  • Oversee influencer partnerships, affiliate marketing, and other collaboration strategies.
Data Analysis and Performance:
  • Analyze customer insights, market trends, and competitor activities to identify opportunities for growth.
  • Prepare regular performance reports with actionable recommendations.
  • Optimize marketing spend through ROI-driven campaign management.
Team Leadership:
  • Lead, coach, and motivate a marketing and e-commerce team.
  • Work closely with product development, sales, and management to align marketing strategies with business goals.
  • Manage external vendors, agencies, and digital partners.

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