Marketing Strategist

Job Overview:
We are seeking an experienced and proactive
Marketing Strategist
with a strong background in healthcare marketing to lead the development and execution of comprehensive marketing strategies that drive business growth and enhance brand presence. This role involves strategic annual planning, market research, budget management, data-driven analysis, cross-functional collaboration, and brand positioning, all tailored to the unique dynamics and compliance requirements of the healthcare sector.
Key Responsibilities:
Strategic Planning & Annual Roadmap
Lead the development and execution of the annual marketing strategy aligned with overall business goals and healthcare market trends
Define clear marketing objectives, KPIs, and success metrics tailored to healthcare audiences and regulatory frameworks
Conduct comprehensive market research including patient needs, competitor analysis, healthcare trends, and emerging opportunities to inform strategy
Develop detailed buyer personas and patient segmentation to improve targeting and campaign effectiveness
Market Research & Competitive Intelligence
Monitor competitor marketing activities, healthcare industry developments, and regulatory changes that impact marketing strategy
Use research findings to anticipate market shifts and advise leadership on strategic adjustments
Budget Management & Resource Allocation
Plan, allocate, and oversee the marketing budget to maximize ROI while ensuring compliance with healthcare regulations
Monitor marketing expenditures, negotiate with healthcare vendors and agencies, and optimize resource allocation
Provide regular budget forecasts and variance reports with actionable recommendations for management
Analytics & Performance Reporting
Design, implement, and maintain dashboards and reports to track marketing performance relative to set KPIs
Analyze data from campaigns, channels, and customer feedback to generate actionable insights and optimize marketing initiatives
Present findings, trends, and strategic recommendations to senior leadership and key stakeholders
Cross-Functional Collaboration & Content Alignment
Collaborate closely with product development, sales, medical, compliance, and creative teams to ensure marketing strategies support product launches, patient engagement, and regulatory compliance
Guide the development of healthcare-specific marketing assets including brochures, case studies, presentations, and digital content to maintain brand consistency and messaging clarity
Foster alignment between marketing initiatives and broader business objectives across departments
Brand Development & Positioning
Define and maintain the healthcare brand voice and positioning, ensuring consistency across all communication channels and materials
Monitor healthcare market trends and competitor strategies to proactively identify opportunities for innovation and differentiation
Ensure all marketing communications adhere to industry regulations and ethical standards
Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field
4-7 years of marketing strategy experience, preferably within healthcare, life sciences, or related sectors
Strong expertise in market research methodologies and competitive intelligence
Excellent analytical and strategic thinking skills with the ability to turn data into actionable business insights
Proven experience managing marketing budgets and vendor/agency relationships
Excellent communication, leadership, project management, and stakeholder engagement skills
In-depth understanding of healthcare market dynamics, patient engagement, and compliance requirements
Proactive, collaborative, and able to thrive in a fast-paced, regulated environment
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