Head of advertising campaigns | 广告投放团队负责人

2 days ago

Singapore Atome Full time

Full time | Marketing Head of Advertising Campaigns Job Description We are seeking a highly skilled and results-oriented Head of Advertising Campaigns to lead a team of five professionals in managing global performance marketing efforts. The role focuses on driving user acquisition, transactions, and ROI through major platforms such as Google, Facebook, Tik Tok, and various DSP channels, with a strong emphasis on app advertising. Responsibilities Team Management Lead and motivate team members to ensure the effective execution of advertising strategies. Mentor and train team members to enhance their advertising and data analysis skills. Campaign Strategy and Execution Develop and execute global advertising strategies across platforms like Google, Facebook, Tik Tok, and DSP channels. Optimize campaign creatives, strategies, and budget allocation to improve user acquisition efficiency and ROI. Drive continuous campaign improvement through data-driven decision-making. Channel and Budget Management Master the operational rules and optimization techniques of major platforms (Google Ads, Meta Ads Manager, Tik Tok Ads) and DSP channels. Build and maintain strong partnerships with advertising platforms and DSP channels for resource and technical support. Monitor and allocate budgets efficiently to achieve cost-effective advertising results. Data Analysis and Optimization Leverage tools such as Google Analytics, Apps Flyer, and Adjust to analyze campaign performance. Conduct A/B testing, audience segmentation, and use attribution models to optimize campaigns. Provide data-driven recommendations to improve creative performance and campaign outcomes. Collaborate with product, operations, and data teams to ensure advertising strategies align with business objectives. Offer insights and recommendations based on advertising data to support business decisions. Qualifications Experience A minimum of 5 years of experience in digital advertising, with expertise in global performance marketing campaigns. Proven success in managing app advertising campaigns from strategy to execution. Skills Proficient in using Google Ads, Meta Ads Manager, Tik Tok Ads, and DSP platforms. Skilled in data analysis tools like Google Analytics, Apps Flyer, and Adjust. Strong knowledge of ROI optimization strategies and data-driven campaign enhancements. Familiar with programmatic advertising rules and cross-platform campaign management. Management Abilities Demonstrated experience in team leadership, with the ability to inspire and coordinate effectively. Strong cross-functional collaboration and project management skills. Language Skills Fluent in English for seamless communication with international teams and global partners. Education Bachelor’s degree or higher in marketing, advertising, or related fields is preferred. #J-18808-Ljbffr

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